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2013 Platinum PR Awards: Anniversary Campaign

Co-Winner: Bacardi Limited – Celebrating 150 Years of Bringing People Together To mark its 150th anniversary, which it celebrated in February 2012, Bacardi raised a glass to itself by “Celebrating 150 Years of Bringing People … | MORE »

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2013 Platinum PR Awards: Crisis Management

Winner: LIVESTRONG Foundation – From the Crisis Trenches: Blazing a New Trail in Communications In 2012 and early 2013, the world watched as Lance Armstrong’s fabled cycling career crashed. Caught in the crossfire was the … | MORE »

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2013 Platinum PR Awards: Rebranding and Repositioning

Winner: Allison+Partners – From Startup to Mainstream: Dropbox for Everyone The problem with buzzwords is that sometimes people use them without thinking about what they actually mean or how they can be applied. “Cloud” is … | MORE »

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2013 Platinum PR Awards: Social Media Campaign

Winner: Hampton Hotels – Hamptonality Moments Hampton Hotels wanted to discover ways to raise awareness of its distinctive personality and culture. It identified the perfect vehicle in a video series, “Hamptonality Moments,” which featured real … | MORE »

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2013 Platinum PR Awards: Blog

Winner: Blue Cross Blue Shield of Michigan – “An Apple a Day” in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org. Sponsored by Blue Cross Blue Shield of Michigan, the blog … | MORE »

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2013 Platinum PR Awards: Product Launch

Co-Winner: Macy’s Brings “Yes, Virginia The Musical” to Schools Nationwide When you think Macy’s and product launch, an animated musical probably isn’t the first thing that comes to mind. But that was exactly what the … | MORE »

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2013 Platinum PR Awards: Internal Publication

Winner: DIAGEO LAC – Our Passion How do you get 3,500 plus employees spread across many countries in the vast region of Latin America and the Caribbean (LAC) to feel as though they’re part of … | MORE »

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2013 Platinum PR Awards: Public Affairs

Winner: Be The Match with PadillaCRT – Inspiring Congressional Support of a Life-Saving Cause  Sometimes it’s easy to forget that public relations is more than bolstering brands and gaining publicity for clients. That is, sometimes … | MORE »

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2013 Platinum PR Awards: Word of Mouth/Viral Campaign

Winner: Stratasys Asks the World “What’s Possible?” with 3D Printing Stratasys was looking to position itself as a leader in the burgeoning 3D printing market, and wanted to get the word out among both engineers … | MORE »

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2013 Platinum PR Awards: Employee Relations

Winner: Financial Times Digital Learning Week 2012 With its Digital Learning Week 2012, The Financial Times set out to stay ahead of the digital curve by developing an internal communications strategy to reflect its external … | MORE »

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