Platinum

2014 Platinum PR Awards: Social Media Campaign

September 16th, 2014 by

Winner: Havas PR North America – #GivingTuesday  In response to the shopping season that begins with Black Friday and Cyber Monday, the 92nd Street Y, in partnership with the United Nations Foundation, launched #GivingTuesday to unite… Continued

2014 Platinum PR Awards: Research and Measurement

September 16th, 2014 by

Winner: MSLGROUP – Netflix: Taking the Bite Out of the Binge With the advent of the binge watching trend—viewing multiple episodes of a TV show in a row—Netflix revolutionized how viewers engage with and consume content.… Continued

2014 Platinum PR Awards: PSA

September 16th, 2014 by

Winner: NYC Department of Transportation and Proof Integrated Communications – NYC DOT Anti-DWI Choices Campaign  The New York City Department of Transportation and Proof Integrated Communications chose a simple route for their anti-DWI campaign by identifying… Continued

2014 Platinum PR Awards: Marketing Communications

September 16th, 2014 by

Co-Winner: Airbnb – Creative Hospitality Seeking to raise brand awareness and activate a key local market, Airbnb created the “Hello LA” campaign: a five-day hospitality experience built around five celebrity-curated pop-ups at iconic and un-bookable… Continued

2014 Platinum PR Awards: Community Relations

September 16th, 2014 by

Co-Winner: MSLGROUP – Wine to Water: Miracle Machine It was an elaborate hoax for a very real cause. The Miracle Machine promised to turn water into wine in the comfort of one’s home in just… Continued

2014 Platinum PR Awards: Online Communications

September 16th, 2014 by

Winner: Chipotle and Edelman – “The Scarecrow” Chipotle is on a mission to change the way people think about and eat fast food. Through its “Food With Integrity” philosophy, the company is dedicated to serving… Continued

2014 Platinum PR Awards: Pro Bono Campaign

September 16th, 2014 by

Winner: Nicolas’ Garden and Drisha Leggitt & Company Communications – Nicolas’ Garden Mobile App & Digital Platform Eight-year-old “picky eater” Nicolas Come convinced his parents and volunteer programmers at a “Hackathon” to help him create… Continued

2014 Platinum PR Awards: Multicultural Campaign

September 16th, 2014 by

Winner: Flowers Communications Group – Coors Light Search for the Coldest Coors Light Search for the Coldest returned for its third year in 2013 with hip-hop legend, Ice Cube, in its nationwide search for the “Coldest”… Continued

2014 Platinum PR Awards: Media Event – Public Affairs

September 16th, 2014 by

Winner: AAA – Think You Know All About Distracted Driving? Think Again. Distracted driving is responsible for at least 3,000 fatalities and 400,000 injuries per year. As automakers introduced a multitude of hands-free information and… Continued

2014 Platinum PR Awards: Media Relations

September 16th, 2014 by

Winner: O’Reilly DePalma – Flush for Good with American Standard  In 2012, the iconic plumbing company American Standard was in a dire situation. With roots going back more than 140 years, the very survival of the… Continued