Platinum

2014 Platinum PR Awards: Event Marketing

September 16th, 2014 by

Winner: Jack Morton Worldwide – LEGO Secrets to Reveal Leading up to the TV launch of LEGO’s series “The Yoda Chronicles” on Cartoon Network, Jack Morton Worldwide needed to raise awareness and boost brand perception… Continued

2014 Platinum PR Awards: External Publication (print or online)

September 16th, 2014 by

Winner: U.S. Postal Service – Postal Facts 2014 Postal Facts is a free, annual publication created primarily for the media and Postal Service stakeholders, but it is also provided to Members of Congress, business customers… Continued

2014 Platinum PR Awards: Global PR Campaign

September 16th, 2014 by

Winner: MMK – P&G Thank You Mom Campaign The MMK/P&G Thank You Mom Campaign for the Sochi 2014 Olympic Winter Games celebrated not just the athletes but the moms who made their journey possible. The… Continued

2014 Platinum PR Awards: Facebook Campaign

September 16th, 2014 by

Winner: Marina Maher Communications – No Woman Should Die Giving Life:  Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality Every day approximately 800 women die from complications during… Continued

2014 Platinum PR Awards: Branding

September 16th, 2014 by

Winner: Weber Shandwick on behalf of Mattel – Barbie #Unapologetic For 55 years, Barbie has been the doll that lets girls imagine themselves as everything from pop star to president. Yet critics have overpowered her… Continued

2014 Platinum PR Awards: Cause-Related Marketing

September 16th, 2014 by

Winner: Chipotle and Edelman – “The Scarecrow” Chipotle and Edelman sought to engage consumers by creating an interactive mobile game to encourage curiosity about how food is raised. Accompanied by a short-film of the same… Continued

2014 Platinum PR Awards: Green PR

September 16th, 2014 by

Winner: MSLGROUP – Recycle RenCen: How GM Eliminated an Entire Zip Code’s Daily Waste GM has 111 sites globally that are landfill-free, and while each facility has had its own unique waste streams and challenges… Continued

2014 Platinum PR Awards: Crisis Management

September 16th, 2014 by

Winner: Kristen Daly – Boston Marathon Bombing As a result of the work of Kristen Daly and her colleagues at The Goodwin Group, Carlos Arredondo has been referred to as the “Comforter in Chief” of… Continued

2014 Platinum PR Awards: Twitter Campaign

September 16th, 2014 by

Winner: Marina Maher Communications – Secret and Diana Nyad Blow Social Engagement Out of the Water  Sixty-four-year-old long distance swimmer Diana Nyad had already made four failed attempts at the 110-mile swim from Cuba to Florida.… Continued

2014 Platinum PR Awards: Trade Show/ Event PR

September 16th, 2014 by

Winner: Havas PR North America – Taste of France  Taste of France, a nonprofit organization devoted to promoting the many wonderful attributes of France, returned to New York in September 2013 for a second year. Havas… Continued