Platinum


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2010 Platinum PR Awards: Branding

  Winner: Hormel Foods/Burson-Marsteller Hormel Foods Corporate Reputation Program Hormel Foods and PR agency Burson-Marsteller have worked successfuly to change Hormel’s external reputation as the company that makes Spam and canned chili. Burson-Marsteller and Hormel’s 2009 … | MORE »

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2010 Platinum PR Awards: Product Launch

Winner: Xplor Riviera Maya – PR Launch Campaign for New Park Xplor How do you promote the launch of an eco-theme park in the middle of a worldwide financial crisis and immediately after a local sanitation … | MORE »

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2010 Platinum PR Awards: Internal Publication

Winner: ITT Defense & Information Solutions – SystemsNews: Internal Communications for the Home Front and the Battlefield The bimonthly SystemsNews was developed to be an easy-to-read touchstone for ITT employees across the globe, giving employees information … | MORE »

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2010 Platinum PR Awards: Social Media Campaign

Miller Meiers H&R Block Get It Right Social Community H&R’s strategic goals for a social media platform included becoming a live conduit for sharing ideas and advice and establishing itself as a friendly, reassuring source … | MORE »

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2010 Platinum PR Awards: Event Marketing

Winner: First Degree, on behalf of WomenHeart Cheerios Circle of Helping Hearts Tour Leveraging its status as cholesterol-reducing breakfast champion, Cheerios partnered with First Degree and heart health-focused charity WomenHealth to provide cholesterol screenings to minority … | MORE »

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