2011 Platinum PR Awards: Marketing Communications

September 14th, 2011 by

Winner: EA SPORTS, Fleishman-Hillard & ESPN – Madden NFL 12 Cover Athlete Voting Campaign EA SPORTS & Fleishman-Hillard’s multifaceted public relations and marketing effort to build awareness for the Madden NFL 12 cover athlete voting… Continued

2010 Platinum PR Awards: Press Release

October 5th, 2010 by

Winner: Berman & Company – MADD about the Beer Summit In response to a debate over a racially charged incident in Massachusetts between a Harvard University professor and a Cambridge police officer, President Obama invited both… Continued

2010 Platinum PR Awards: Crisis Management

October 5th, 2010 by

Winner: Royal Caribbean/Weber Shandwick – Royal Caribbean’s Return to Haiti Royal Caribbean had long, close ties to Haiti as one of the country’s largest investors. However, a crucial decision to return ships to port in Labadee… Continued

2010 Platinum PR Awards: Video Program

October 5th, 2010 by

Winner: O’Malley Hansen Communications – Sharing the Mama Sagas As a way to build awareness and drive sales of Sara Lee Fresh Ideas pre-sliced deli meat, O’Malley Hansen Communications created the Mama Sagas video and social… Continued

2010 Platinum PR Awards: Anniversary Campaign

October 5th, 2010 by

Winner: Sesame Workshop – Sesame Street’s 40th Anniversary Tasked with honoring Sesame Street’s 40th anniversary, Sesame Workshop crafted a robust campaign to cement the show’s iconic legacy and to market its new segments, format and CGI animation style. With… Continued

2010 Platinum PR Awards: On a Shoestring Campaign

October 5th, 2010 by

Winner: Marketing 24/7 Inc. – “Business Makeover Birmingham” Ruwena Healy, president of Marketing 24/7, joined with Dent, Baker & Co. and Corsini Consulting Group to launch a business makeover contest in 2009 that would provide $30,000… Continued

2010 Platinum PR Awards: Community Relations

October 5th, 2010 by

Winner: Cone Inc. with Time Warner Cable Time Warner Cable’s Connect a Million Minds Enlisting agency partner Cone, Time Warner Cable sought to align its philanthropy with its technologically forward-thinking image. The resulting Connect a Million… Continued

2010 Platinum PR Awards: Speeches

October 5th, 2010 by

Winner: General Electric – Jeff Immelt’s Renewing American Leadership Speech at West Point On Dec. 9, 2009, GE CEO Jeff Immelt delivered a speech to graduating cadets at the U.S. Military Academy at West Point. The speech focused… Continued

2010 Platinum PR Awards: Multicultural Campaign

October 5th, 2010 by

Winner: Weber Shandwick/Honeywell International – Honeywell-Nobel Laureate Lecture Series – Inspiring the Next Generation of Scientists Today Weber Shandwick’s challenge was to inspire students, raise awareness of the Honeywell brand and potentially recruit new talent in… Continued

2010 Platinum PR Awards: Blog

October 5th, 2010 by

Winner: US Army with Weber Shandwick – Army Strong Stories Soldier To popularize the Army Strong Stories Soldier Blog blogging platform, Weber Shandwick and the U.S. Army successfully executed an integrated marketing campaign. In May… Continued