Platinum

Platinum PR Awards: Media Event – Brand

September 16th, 2014 by

Winner: Coyne Public Relations – Historic Groundbreaking Event Lays Foundation For Daytona International Speedway’s Redevelopment Project  Although it’s billed as “The World Center of Racing,” Daytona International Speedway (DIS), with plenty of original seats from its… Continued

2014 Platinum PR Awards: Internal Publication

September 16th, 2014 by

Winner: Hewlett-Packard – HP News: Now a Powerful, Engaging, and On-Demand Global News Hub for Employees in The Midst of a Corporate Turnaround A plunging stock price, multiple CEOs and low morale put Hewlett-Packard (HP) into… Continued

2014 Platinum PR Awards: Re-Branding/Re-Positioning

September 16th, 2014 by

Winner: Weber Shandwick on behalf of MilkPEP – Chocolate Milk: From the Grid Iron to IRONMAN A growing body of published research suggests the nutrient profile of chocolate milk can help athletes recover after hard… Continued

2014 Platinum PR Awards: On a Shoestring Budget

September 16th, 2014 by

Winner: Weber Shandwick – Taking a Tech Detox: Nat’l Day of Unplugging Weber Shandwick found plenty of inspiration for its 2014 promotion of the fifth annual National Day of Unplugging, an initiative from nonprofit organization… Continued

2014 Platinum PR Awards: SEM/SEO Initiatives or Campaigns

September 16th, 2014 by

Winner: Lucas Group – SEO that Drives Real Results  Not too long ago, Lucas Group’s SEM/SEO initiative was stuck in La Brea tar by utilizing an ineffectual, indistinctive print media sponsorship and a disorganized, outdated and… Continued

2014 Platinum PR Awards: Financial/Investor Relations

September 16th, 2014 by

Winner: APCO Worldwide – Missouri Credit Union Association Bank on MOre The Missouri Credit Union Association (MCUA) engaged APCO to develop, design and execute an integrated communication campaign to raise consumer awareness about credit unions… Continued

2014 Platinum PR Awards: Anniversary

September 16th, 2014 by

Winner: ICF International – 50th Anniversary Surgeon General’s Report on Smoking and Health With the theme of “Let’s Make the Next Generation Tobacco-Free,” ICF used the 50th anniversary of the first Surgeon General’s Report (SGR)—and… Continued

2014 Platinum PR Awards: Annual Report

September 16th, 2014 by

Winner: Cardinal Health Transitioning its annual report to a digital format allowed Cardinal Health to keep up with the paperless trend and presented the information in a manner that was easy to navigate and digest.… Continued

Platinum PR Awards: Blog

September 16th, 2014 by

Winner: The Coca-Cola Company – Coca-Cola Journey The dynamic, digital magazine Coca-Cola Journey promotes happiness, optimism and a glass-half-full approach to life. With an objective to reach Coke and non-Coke audiences through curating and crafting… Continued

2014 Platinum PR Awards: Employee Relations

September 16th, 2014 by

Winner: JLL – Social Seller Program The idea behind the social seller program was to give JLL’s brokers and sales executives every tool they need to use social media to drive business.  After researching numerous… Continued