Platinum


avatar

2010 Platinum PR Awards: Firm of the Year (Midsize)

Winner: Carmichael Lynch Spong Doug Spong, founder of Carmichael Lynch Spong, often reminds his staff of 200+ that the sun never sets on “Spong Nation.” Even in a tough economy, the Minneapolis-based PR firm (with offices … | MORE »

Comments Off

avatar

2010 Platinum PR Awards: PSA

Winner: Legacy/Ad Council/YouCast – Becoming an EX: National Quit Smoking Campaign As part of its effort to extend the reach of EX, a national quit smoking plan, Legacy, which has spearheaded the campaign, created PSA elements … | MORE »

Comments Off

avatar

2010 Platinum PR Awards: Pro Bono Campaign

Winner: The Marcus Group Inc. – Restoring Gilda’s Club NNJ Campaign Created in memory of the late comedian Gilda Radner, cancer support organization Gilda’s Club of Northern New Jersey was on the verge closing its doors … | MORE »

Comments Off

avatar

2010 Platinum PR Awards: Employee Relations

Winner: ITT Corp. – ITT’s Employee-Based Approach to Lean Six Sigma Three years after launching its Lean Six Sigma program, ITT’s Texas Turbine Operations facility found that the performance improvements were not as dramatic as anticipated. … | MORE »

Comments Off

avatar

2010 Platinum PR Awards: Firms of the Year (Small)

Winner: Lambert, Edwards & Associates Founded 12 years ago as a public relations and investor relations agency, Lambert, Edwards & Associates has morphed into a full-service PR firm that knows the technical aspects of investor relations … | MORE »

Comments Off

avatar

2010 Platinum PR Awards: Online Communications

Winner: 1800flowers.com/MWW Group – Turning 1-800-Flowers.com’s “Spot a Mom” into a Social Media Movement MWW Group and 1-800-Flowers.com’s Spot a Mom integrated traditional and digital media campaign was based on a simple, caring Mother’s Day concept—people … | MORE »

Comments Off

avatar

2010 Platinum PR Awards: Podcast/Videocast

Winner: Allrecipes.com – 2009 Thanksgiving Webcast To position itself as the online go-to Thanksgiving resource, Allrecipes.com invited home cooks into its kitchen the day before Thanksgiving for a live webcast to view staff preparing its budget … | MORE »

Comments Off

avatar

2010 Platinum PR Awards: Editorial/Op-Ed

Winner: Kaiser Permanente Northern California – Talking Health Care and the Bottom Line With Business Decision Makers In response to dire unemployment levels in California, which had a negative impact on Kaiser Permanente’s health care membership, … | MORE »

Comments Off

avatar

2010 PR Platinum Awards: Website Marketing

Winner: BlueCross BlueShield – What’s the RealCost To engage consumers in the health care debate and give them a better understanding of health care cost drivers and how individual decisions impact costs, Regence BlueCross BlueShield began … | MORE »

Comments Off

avatar

2010 Platinum PR Awards: Marketing Communications

Winner: Roll International – Wonderful Pistachios: From FDA Recall to Unprecedented Sales in Eight In March 2009, the FDA issued a precautionary pistachio nut recall, prompting a 60% sales plummet for Paramount Farms’ Wonderful Pistachios despite … | MORE »

Comments Off