Platinum


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2011 Platinum PR Awards: Re-Branding/Re-Positioning

Winner: Grow Marketing – Birkenstock Renaissance Founded in 1966, in recent years Birkenstock realized it was in danger of “aging out” and becoming irrelevant among young consumers. In response, the venerable footwear company launched two … | MORE »

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2011 Platinum PR Awards: Employee Communications

Winner: Northwestern Mutual Leaving a Legacy – Million Minutes Project CEO retirements are commonplace, but when Edward J. Zore, longtime chairman and CEO of Northwestern Mutual, chose to retire in 2010, the company decided to … | MORE »

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2011 Platinum PR Awards: Media Relations

Winner: Navistar International Corporation – A Boss Saves Jobs, Helps the Community In order to avoid laying off skilled workers, Chuck Sibley, manager of Navistar’s engine plant in Huntsville, Ala., devised a unique program that … | MORE »

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2011 Platinum PR Awards: Midsize PR Firm of the Year

(Annual Income of $10 Million to $60 Million) Winner: MWW Group On its way to a successful year that included over 75 new client wins, MWW Group furthered its commitment to innovation in 2010 through … | MORE »

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2011 Platinum PR Awards – Hall of Fame: Cone Inc. & Jiffy Lube International

Maintenance Partners for Life What do automotive oil changes and heart disease have in common? Probably not much at first glance, but that didn’t stop executives at Jiffy Lube International and partner Cone Inc. from … | MORE »

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2011 Platinum PR Awards: Public Affairs

Winner: Smithsonian’s National Zoo, Smithsonian Conservation Biology Institute – Amphibian Rescue PR Campaign To increase awareness of the fact that nearly one-third of all amphibians are at risk of going extinct from a disease called … | MORE »

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2011 Platinum PR Awards: Crisis Management

Winner: Deveney Communication – Louisiana Office of Tourism BP Oil Spill Response On April 20, 2010, an explosion and oil leak devastated tourism in the Gulf Coast region. By July 15 the leak was capped, … | MORE »

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2011 Platinum PR Awards: Media Event

Winner: GolinHarris – 2011 McDonald’s All American Basketball Games Create Arch Madness in Chicago Since the first McDonald’s All American High School Basketball Game in 1978, millions of dollars have been raised for kids and … | MORE »

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2010 Platinum PR Awards: Podcast/Videocast

Winner: Allrecipes.com – 2009 Thanksgiving Webcast To position itself as the online go-to Thanksgiving resource, Allrecipes.com invited home cooks into its kitchen the day before Thanksgiving for a live webcast to view staff preparing its budget … | MORE »

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2010 Platinum PR Awards: Editorial/Op-Ed

Winner: Kaiser Permanente Northern California – Talking Health Care and the Bottom Line With Business Decision Makers In response to dire unemployment levels in California, which had a negative impact on Kaiser Permanente’s health care membership, … | MORE »

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