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2011 Platinum PR Awards: Media Relations

Winner: Navistar International Corporation – A Boss Saves Jobs, Helps the Community In order to avoid laying off skilled workers, Chuck Sibley, manager of Navistar’s engine plant in Huntsville, Ala., devised a unique program that … | MORE »

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2011 Platinum PR Awards: Midsize PR Firm of the Year

(Annual Income of $10 Million to $60 Million) Winner: MWW Group On its way to a successful year that included over 75 new client wins, MWW Group furthered its commitment to innovation in 2010 through … | MORE »

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2011 Platinum PR Awards – Hall of Fame: Cone Inc. & Jiffy Lube International

Maintenance Partners for Life What do automotive oil changes and heart disease have in common? Probably not much at first glance, but that didn’t stop executives at Jiffy Lube International and partner Cone Inc. from … | MORE »

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2011 Platinum PR Awards: Public Affairs

Winner: Smithsonian’s National Zoo, Smithsonian Conservation Biology Institute – Amphibian Rescue PR Campaign To increase awareness of the fact that nearly one-third of all amphibians are at risk of going extinct from a disease called … | MORE »

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2011 Platinum PR Awards: Crisis Management

Winner: Deveney Communication – Louisiana Office of Tourism BP Oil Spill Response On April 20, 2010, an explosion and oil leak devastated tourism in the Gulf Coast region. By July 15 the leak was capped, … | MORE »

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2011 Platinum PR Awards: Media Event

Winner: GolinHarris – 2011 McDonald’s All American Basketball Games Create Arch Madness in Chicago Since the first McDonald’s All American High School Basketball Game in 1978, millions of dollars have been raised for kids and … | MORE »

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2010 Platinum PR Awards: Podcast/Videocast

Winner: Allrecipes.com – 2009 Thanksgiving Webcast To position itself as the online go-to Thanksgiving resource, Allrecipes.com invited home cooks into its kitchen the day before Thanksgiving for a live webcast to view staff preparing its budget … | MORE »

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2010 Platinum PR Awards: Editorial/Op-Ed

Winner: Kaiser Permanente Northern California – Talking Health Care and the Bottom Line With Business Decision Makers In response to dire unemployment levels in California, which had a negative impact on Kaiser Permanente’s health care membership, … | MORE »

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2010 PR Platinum Awards: Website Marketing

Winner: BlueCross BlueShield – What’s the RealCost To engage consumers in the health care debate and give them a better understanding of health care cost drivers and how individual decisions impact costs, Regence BlueCross BlueShield began … | MORE »

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2010 Platinum PR Awards: Marketing Communications

Winner: Roll International – Wonderful Pistachios: From FDA Recall to Unprecedented Sales in Eight In March 2009, the FDA issued a precautionary pistachio nut recall, prompting a 60% sales plummet for Paramount Farms’ Wonderful Pistachios despite … | MORE »

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