Platinum


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2012 Platinum PR Awards: Pro Bono

Co-Winner: Georgia Dental Association - Georgia Mission of Mercy Communications Plan  After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by … | MORE »

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2012 Platinum PR Awards: Crisis Management

Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When an EF3 tornado hit Springfield, Mass., the headquarters community of MassMutual, the Fortune 500 life insurance company immediately stepped up to the plate. MassMutual … | MORE »

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2012 Platinum PR Awards: Web Site Marketing

Winner: Home Front Communications - Freight Rail Works The Association of American Railroads (AAR) was looking to create an online destination where users could come and learn about the freight rail system. But not just any user, … | MORE »

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2012 Platinum PR Awards: Media Relations

Co-Winner: General Motors Corp. with Weber Shandwick – Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles   Working with Weber Shandwick, GM created the GM News Bureau, a centralized news and … | MORE »

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2012 Platinum PR Awards: Research and Measurement

Winner: PRIME Research: Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment   The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications efforts … | MORE »

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2012 Platinum PR Awards: Financial/Investor Relations

Winner: Shift Communications – Appirio’s $60 Million PR Campaign   To generate robust coverage and awareness of Appirio’s series D funding round of $60 million, SHIFT took the David vs. Goliath approach, positioning the cloud services provider as an … | MORE »

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PR News Announces Platinum PR Awards Finalists

This year’s awards feature a record number of categories and unmatched excellence among the entries. | MORE »

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PR News Announces Platinum PR Awards Finalists

This year’s awards feature a record number of categories and unmatched excellence among the entries. | MORE »

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2012 Nonprofit PR Awards: PR on a Shoestring Budget

Winner: Susan G. Komen for the Cure and Sherry Matthews Advocacy Marketing — Komen Austin Public Awareness Campaign With the goal of raising the Austin affiliate of Susan G. Komen for the Cure beyond its association … | MORE »

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MWW Group & Samsung Mobile Win Platinum PR Award for the ‘Mobile March to a Million In-School Education and Recycling’ Program

MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic. | MORE »

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