Platinum


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2012 Platinum PR Awards: Event Marketing

Winner: RF|Binder and Malaysia External Trade Development Corp. – Malaysia Kitchen for the World 2011   In 2010, the Malaysian External Trade Development Corporation (MATRADE) partnered with RF|Binder to create an integrated marketing campaign, including advertising, events and sponsorships, for … | MORE »

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2012 Platinum PR Awards: Podcast/Videocast

Winner: American Chemical Society - Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more … | MORE »

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2012 Platinum PR Awards: Podcast and/or Videocast

Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more … | MORE »

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2012 Platinum PR Awards: Annual Report

Co-Winner: Entergy Corp. – Entergy Corporation’s Low-Income Customer Progress Report Showcasing its Low Income Customer Assistance Program, this creative annual report puts a face on Entergy’s struggling, low-income customers while building trust and transparency regarding Entergy’s … | MORE »

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2012 Platinum PR Awards: Twitter Campaign

Co-Winner: American Airlines with Weber Shandwick - #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion  To increase awareness of the news that the Samsung Galaxy 10.1 was being added to in-flight entertainment, … | MORE »

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2012 Platinum PR Awards: Internal Publication

Winner: Kaiser Permanente – The Source: The Newsletter for Procurement and Supply   Sometimes, internal publications can’t reach every employee. That was the challenge facing Kaiser Permanente. The organization also found out that its employees wanted … | MORE »

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PR News Announces Platinum PR Awards Finalists

This year’s awards feature a record number of categories and unmatched excellence among the entries.

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PR News Announces Platinum PR Awards Finalists

This year’s awards feature a record number of categories and unmatched excellence among the entries.

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2012 Nonprofit PR Awards: PR on a Shoestring Budget

Winner: Susan G. Komen for the Cure and Sherry Matthews Advocacy Marketing — Komen Austin Public Awareness Campaign With the goal of raising the Austin affiliate of Susan G. Komen for the Cure beyond its association … | MORE »

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MWW Group & Samsung Mobile Win Platinum PR Award for the ‘Mobile March to a Million In-School Education and Recycling’ Program

MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.

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