Platinum

2011 Platinum PR Awards: Employee Communications

September 14th, 2011 by

Winner: Northwestern Mutual Leaving a Legacy – Million Minutes Project CEO retirements are commonplace, but when Edward J. Zore, longtime chairman and CEO of Northwestern Mutual, chose to retire in 2010, the company decided to… Continued

2011 Platinum PR Awards: Media Relations

September 14th, 2011 by

Winner: Navistar International Corporation – A Boss Saves Jobs, Helps the Community In order to avoid laying off skilled workers, Chuck Sibley, manager of Navistar’s engine plant in Huntsville, Ala., devised a unique program that… Continued

2011 Platinum PR Awards: Midsize PR Firm of the Year

September 14th, 2011 by

(Annual Income of $10 Million to $60 Million) Winner: MWW Group On its way to a successful year that included over 75 new client wins, MWW Group furthered its commitment to innovation in 2010 through… Continued

2011 Platinum PR Awards – Hall of Fame: Cone Inc. & Jiffy Lube International

September 14th, 2011 by

Maintenance Partners for Life What do automotive oil changes and heart disease have in common? Probably not much at first glance, but that didn’t stop executives at Jiffy Lube International and partner Cone Inc. from… Continued

2011 Platinum PR Awards: Public Affairs

September 14th, 2011 by

Winner: Smithsonian’s National Zoo, Smithsonian Conservation Biology Institute – Amphibian Rescue PR Campaign To increase awareness of the fact that nearly one-third of all amphibians are at risk of going extinct from a disease called… Continued

2011 Platinum PR Awards: Crisis Management

September 14th, 2011 by

Winner: Deveney Communication – Louisiana Office of Tourism BP Oil Spill Response On April 20, 2010, an explosion and oil leak devastated tourism in the Gulf Coast region. By July 15 the leak was capped,… Continued

2011 Platinum PR Awards: Media Event

September 14th, 2011 by

Winner: GolinHarris – 2011 McDonald’s All American Basketball Games Create Arch Madness in Chicago Since the first McDonald’s All American High School Basketball Game in 1978, millions of dollars have been raised for kids and… Continued

2011 Platinum PR Awards: Wow! Award

September 14th, 2011 by

Winner: Centers for Disease Control & Prevention – Preparedness 101: Zombie Apocalypse In 2010, the CDC took a very different spin on its usual personal safety message about preparing for any emergency—hurricanes, tornados and even… Continued

2011 Platinum PR Awards – Hall of Fame: Comcast

September 14th, 2011 by

Comcast Cares Day Giving back to communities should be more than a one-time-a-year experience, but when a company is as big as Comcast (more than 100,000 employees) and as powerful, that one day is going… Continued

2011 Platinum PR Awards: PSA

September 14th, 2011 by

Winner: U.S. Census Bureau – 2010 Census Greg Biffle PSA As part of its effort to reach NASCAR fans—a traditionally hard-to-count audience—the U.S. Census Bureau hired driver Greg Biffle for one of its national public… Continued