Winner: Chamberlain Healthcare Public Relations – Kids Kicking Cancer PSA Campaign & Breath Break App Launch When you think public service announcement, doing it via a smartphone application is probably not the first thing that comes to… Continued
Winner: Kaiser Permanente – The Source: The Newsletter for Procurement and Supply Sometimes, internal publications can’t reach every employee. That was the challenge facing Kaiser Permanente. The organization also found out that its employees wanted… Continued
Winner: Home Front Communications – Freight Rail Works The Association of American Railroads (AAR) was looking to create an online destination where users could come and learn about the freight rail system. But not just any user,… Continued
Co-Winner: Entergy Corp. – Entergy Corporation’s Low-Income Customer Progress Report Showcasing its Low Income Customer Assistance Program, this creative annual report puts a face on Entergy’s struggling, low-income customers while building trust and transparency regarding Entergy’s… Continued
MWW Group & Samsung Mobile Win Platinum PR Award for the ‘Mobile March to a Million In-School Education and Recycling’ ProgramSeptember 29th, 2011 by PR News
MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.
Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.
To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.
Winner: The Hershey Company – S’mores Snacktivity Suite The Hershey Company, with the help of JSH&A, sought to position s’mores as being more than just a campfire treat. Hershey partnered with the 2010 BlogHer conference… Continued