Platinum

2012 Platinum PR Awards: Marketing Communications

September 15th, 2012 by

Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued

2012 Platinum PR Awards: WOW! Award

September 15th, 2012 by

Winner: Co-Winner: H&R Block – The ’Stache Act, a case study of the greatest mustache campaign in history  The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once… Continued

2012 Platinum PR Awards: Community Relations

September 15th, 2012 by

 Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When MassMutual’s headquarters’ community was hit by an EF3 tornado, the company’s leadership immediately stepped up to the plate. MassMutual reached out to its employee network, provided… Continued

2012 Platinum PR Awards: Public Affairs

September 15th, 2012 by

Winner: Nyhus Communications – Washington United for Marriage Launch With the goal of making Washington state the seventh state in the U.S. to legalize civil marriage for same-sex couples, the Washington United For Marriage coalition… Continued

PR News Announces Platinum PR Awards Finalists

July 16th, 2012 by

This year’s awards feature a record number of categories and unmatched excellence among the entries.

PR News Announces Platinum PR Awards Finalists

July 16th, 2012 by

This year’s awards feature a record number of categories and unmatched excellence among the entries.

MWW Group & Samsung Mobile Win Platinum PR Award for the ‘Mobile March to a Million In-School Education and Recycling’ Program

September 29th, 2011 by

MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.

Navistar Wins Platinum PR Award for ‘A Boss Saves Jobs, Helps the Community’ Campaign

September 29th, 2011 by

Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.

Ogilvy, Kimberly Clark’s Huggies Win Platinum PR Award for Helping Diaper ‘Every Little Bottom’

September 29th, 2011 by

To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.

2011 Platinum PR Awards: Re-Branding/Re-Positioning

September 14th, 2011 by

Winner: Grow Marketing – Birkenstock Renaissance Founded in 1966, in recent years Birkenstock realized it was in danger of “aging out” and becoming irrelevant among young consumers. In response, the venerable footwear company launched two… Continued