Winner: Apriso Corporation – Building Thought Leadership for a ‘Manufacturing Transformation’ Looking to build thought leadership in a ever-changing industry, Apriso’s “Manufacturing Transformation” blog reports on big changes and challenges currently in process within the manufacturing industry, as it has become increasingly… Continued
Co-Winner: Georgia Dental Association – Georgia Mission of Mercy Communications Plan After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by… Continued
Winner: Walt Disney Studios Motion Pictures – Disney’s The Muppets Global Publicity To relaunch the Muppets franchise and position Disney’s The Muppets as a worldwide theatrical event evoking nostalgia among Muppets enthusiasts and introducing a new… Continued
Winner: Henson Consulting – Henson Consulting Perfectly Plates Lettuce Entertain You 40th Anniversary As its 40th anniversary approached, the Chicago- based restaurant group Lettuce Entertain You Enterprises (LEYE) wanted to recognize its employees and diners who had supported… Continued
MWW Group & Samsung Mobile Win Platinum PR Award for the ‘Mobile March to a Million In-School Education and Recycling’ ProgramSeptember 29th, 2011 by PR News
MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.
Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.
To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.