Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued
Winner: Resolute Consulting – Brookfield Zoo: Operation Rhino Rather than send the Brookfield Zoo’s Board of Directors an annual report and presentation on the zoo’s initiatives for the year, the zoo tapped Resolute Consulting for a creative… Continued
Winner: Ogilvy PR Merck Pharmaceuticals– Healthy Beginnings for Babies Receiving regular well-baby care visits to evaluate growth and immunization are essential during a child’s first year of life. However, the CDC reports only 35% of… Continued
Co-Winner: The Clorox Company – Check-in for Check Ups When Clorox wanted to create a program rewarding consumers for practicing healthy habits, it teamed up with the Children’s Health Fund to create Check-In for Checkups, a… Continued
MWW Group & Samsung Mobile Win Platinum PR Award for the ‘Mobile March to a Million In-School Education and Recycling’ ProgramSeptember 29th, 2011 by PR News
MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.
Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.
To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.