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2012 Platinum PR Awards: Hall of Fame

 We honor our 2012 Hall of Fame inductees—campaigns or initiatives with outstanding communications programs that have not just made an impact over the past several years but that we feel will likely be referred to … | MORE »

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2012 Platinum PR Awards: Re-Branding/Re-Positioning

Co-Winner: Ogilvy Public Relations – Taking Ford Further After successfully creating a comeback story after the economic downturn, Ford needed another kind of story—one that put consumers at the heart of its brand. To bring … | MORE »

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2012 Platinum PR Awards: External Publication

Winner: Ogilvy PR Merck Pharmaceuticals– Healthy Beginnings for Babies   Receiving regular well-baby care visits to evaluate growth and immunization are essential during a child’s first year of life. However, the CDC reports only 35% of … | MORE »

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2012 Platinum PR Awards: Podcast/Videocast

Winner: American Chemical Society - Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more … | MORE »

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2012 Platinum PR Awards: Podcast and/or Videocast

Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more … | MORE »

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2012 Platinum PR Awards: Annual Report

Co-Winner: Entergy Corp. – Entergy Corporation’s Low-Income Customer Progress Report Showcasing its Low Income Customer Assistance Program, this creative annual report puts a face on Entergy’s struggling, low-income customers while building trust and transparency regarding Entergy’s … | MORE »

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2012 Platinum PR Awards: Speeches

Winner: U.S. Postal Service - Purple Heart with Ribbon Forever Stamp Dedication In 2011, the USPS issued its Purple Heart postage stamp in a new Forever Stamp design. As one of the largest civilian employers of … | MORE »

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2012 Platinum PR Awards: Hall of Fame

 We honor our 2012 Hall of Fame inductees—campaigns or initiatives with outstanding communications programs that have not just made an impact over the past several years but that we feel will likely be referred to … | MORE »

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2012 Platinum PR Awards: Public Affairs

Winner: Nyhus Communications – Washington United for Marriage Launch With the goal of making Washington state the seventh state in the U.S. to legalize civil marriage for same-sex couples, the Washington United For Marriage coalition … | MORE »

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2012 Platinum PR Awards: Event Marketing

Winner: RF|Binder and Malaysia External Trade Development Corp. – Malaysia Kitchen for the World 2011   In 2010, the Malaysian External Trade Development Corporation (MATRADE) partnered with RF|Binder to create an integrated marketing campaign, including advertising, events and sponsorships, for … | MORE »

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