Platinum


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2012 Platinum PR Awards: Event Marketing

Winner: RF|Binder and Malaysia External Trade Development Corp. – Malaysia Kitchen for the World 2011   In 2010, the Malaysian External Trade Development Corporation (MATRADE) partnered with RF|Binder to create an integrated marketing campaign, including advertising, events and sponsorships, for … | MORE »

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2012 Platinum PR Awards: Podcast/Videocast

Winner: American Chemical Society - Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more … | MORE »

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2012 Platinum PR Awards: Podcast and/or Videocast

Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more … | MORE »

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2012 Platinum PR Awards: Annual Report

Co-Winner: Entergy Corp. – Entergy Corporation’s Low-Income Customer Progress Report Showcasing its Low Income Customer Assistance Program, this creative annual report puts a face on Entergy’s struggling, low-income customers while building trust and transparency regarding Entergy’s … | MORE »

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2012 Platinum PR Awards: Twitter Campaign

Co-Winner: American Airlines with Weber Shandwick - #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion  To increase awareness of the news that the Samsung Galaxy 10.1 was being added to in-flight entertainment, … | MORE »

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2012 Platinum PR Awards: Internal Publication

Winner: Kaiser Permanente – The Source: The Newsletter for Procurement and Supply   Sometimes, internal publications can’t reach every employee. That was the challenge facing Kaiser Permanente. The organization also found out that its employees wanted … | MORE »

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2012 Platinum PR Awards: Public Affairs

Winner: Nyhus Communications – Washington United for Marriage Launch With the goal of making Washington state the seventh state in the U.S. to legalize civil marriage for same-sex couples, the Washington United For Marriage coalition … | MORE »

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2012 Platinum PR Awards: Event Marketing

Winner: RF|Binder and Malaysia External Trade Development Corp. – Malaysia Kitchen for the World 2011   In 2010, the Malaysian External Trade Development Corporation (MATRADE) partnered with RF|Binder to create an integrated marketing campaign, including advertising, events and sponsorships, for … | MORE »

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2012 Platinum PR Awards: WOW! Award

Winner: Co-Winner: H&R Block - The ’Stache Act, a case study of the greatest mustache campaign in history  The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once … | MORE »

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2012 Platinum PR Awards: Online Communications

Winner: Cohn & Wolfe with Valvoline – Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans  Faced with the challenge of reinvigorating the Valvoline Engine Guarantee program, Cohn & Wolfe decided to go … | MORE »

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