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2012 Platinum PR Awards: Multicultural Campaign

 Winner: Hilton Hotels & Resort – Announcing an Authentic Experience For Chinese Travelers In the past decade, the number of Chinese citizens traveling abroad has grown from virtually zero to an estimated 56 million in 2011. Thus, … | MORE »

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2012 Platinum PR Awards: Anniversary Campaign

Winner: Henson Consulting  – Henson Consulting Perfectly Plates Lettuce Entertain You 40th Anniversary As its 40th anniversary approached, the Chicago- based restaurant group Lettuce Entertain You Enterprises (LEYE) wanted to recognize its employees and diners who had supported … | MORE »

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2012 Platinum PR Awards: Satellite Media Tour

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used … | MORE »

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2012 Platinum PR Awards: Global PR

Winner: Walt Disney Studios Motion Pictures – Disney’s The Muppets Global Publicity   To relaunch the Muppets franchise and position Disney’s The Muppets as a worldwide theatrical event evoking nostalgia among Muppets enthusiasts and introducing a new … | MORE »

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2012 Platinum PR Awards: Video Program 

Winner: Resolute Consulting – Brookfield Zoo: Operation Rhino  Rather than send the Brookfield Zoo’s Board of Directors an annual report and presentation on the zoo’s initiatives for the year, the zoo tapped Resolute Consulting for a creative … | MORE »

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2012 Platinum PR Awards: PSA

Winner: Chamberlain Healthcare Public Relations - Kids Kicking Cancer PSA Campaign & Breath Break App Launch When you think public service announcement, doing it via a smartphone application is probably not the first thing that comes to … | MORE »

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2012 Platinum PR Awards: Community Relations

 Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When MassMutual’s headquarters’ community was hit by an EF3 tornado, the company’s leadership immediately stepped up to the plate. MassMutual reached out to its employee network, provided … | MORE »

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2012 Platinum PR Awards: Web Site Marketing

Winner: Home Front Communications - Freight Rail Works The Association of American Railroads (AAR) was looking to create an online destination where users could come and learn about the freight rail system. But not just any user, … | MORE »

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2012 Platinum PR Awards: Media Relations

Co-Winner: General Motors Corp. with Weber Shandwick – Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles   Working with Weber Shandwick, GM created the GM News Bureau, a centralized news and … | MORE »

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2012 Platinum PR Awards: Satellite Media Tour

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used … | MORE »

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