Platinum

2012 Platinum PR Awards: Podcast and/or Videocast

September 15th, 2012 by

Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued

2012 Platinum PR Awards: Video Program 

September 15th, 2012 by

Winner: Resolute Consulting – Brookfield Zoo: Operation Rhino  Rather than send the Brookfield Zoo’s Board of Directors an annual report and presentation on the zoo’s initiatives for the year, the zoo tapped Resolute Consulting for a creative… Continued

2012 Platinum PR Awards: External Publication

September 15th, 2012 by

Winner: Ogilvy PR Merck Pharmaceuticals– Healthy Beginnings for Babies   Receiving regular well-baby care visits to evaluate growth and immunization are essential during a child’s first year of life. However, the CDC reports only 35% of… Continued

2012 Platinum PR Awards: Social Media 

September 15th, 2012 by

 Co-Winner: The Clorox Company – Check-in for Check Ups When Clorox wanted to create a program rewarding consumers for practicing healthy habits, it teamed up with the Children’s Health Fund to create Check-In for Checkups, a… Continued

2012 Platinum PR Awards: Online Communications

September 15th, 2012 by

Winner: Cohn & Wolfe with Valvoline – Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans  Faced with the challenge of reinvigorating the Valvoline Engine Guarantee program, Cohn & Wolfe decided to go… Continued

2012 Platinum PR Awards: Research & Measurement

September 15th, 2012 by

  Winner: PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications… Continued

2012 Platinum PR Awards: Event Marketing

September 15th, 2012 by

Winner: RF|Binder and Malaysia External Trade Development Corp. – Malaysia Kitchen for the World 2011   In 2010, the Malaysian External Trade Development Corporation (MATRADE) partnered with RF|Binder to create an integrated marketing campaign, including advertising, events and sponsorships, for… Continued

2012 Platinum PR Awards: Satellite Media Tour

September 15th, 2012 by

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used… Continued

2012 Platinum PR Awards: Multicultural Campaign

September 15th, 2012 by

 Winner: Hilton Hotels & Resort – Announcing an Authentic Experience For Chinese Travelers In the past decade, the number of Chinese citizens traveling abroad has grown from virtually zero to an estimated 56 million in 2011. Thus,… Continued

2012 Platinum PR Awards: Pro Bono

September 15th, 2012 by

 Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued