Platinum

2012 Platinum PR Awards: Product Launch

September 15th, 2012 by

Winner: Cone Communications- My Underwear is Cooler Than yours: Jockey Launches Staycool Collection   For the launch of Jockey International’s new Staycool Collection, Cone Communications developed a four-phase approach that included a collection launch, an… Continued

2012 Platinum PR Awards: Hall of Fame

September 15th, 2012 by

 We honor our 2012 Hall of Fame inductees—campaigns or initiatives with outstanding communications programs that have not just made an impact over the past several years but that we feel will likely be referred to… Continued

2012 Platinum PR Awards: Word of Mouth/Viral 

September 15th, 2012 by

Winner: Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring ‘Guy’s Guys’ All Over the World  The team at Marina Maher and P&G’s Head & Shoulders joined forces to develop a partnership… Continued

2012 Platinum PR awards: Branding

September 15th, 2012 by

 Winner: Hanna Lee Communications – Campari’s ‘Year of the Negroni’   To position Campari as a cocktail category leader and stir things up, Hanna Lee set three objectives: make Campari drinks the choice of the foodie and… Continued

2012 Platinum PR Awards: PSA

September 15th, 2012 by

Winner: Chamberlain Healthcare Public Relations – Kids Kicking Cancer PSA Campaign & Breath Break App Launch When you think public service announcement, doing it via a smartphone application is probably not the first thing that comes to… Continued

2012 Platinum PR Awards: Internal Publication

September 15th, 2012 by

Winner: Kaiser Permanente – The Source: The Newsletter for Procurement and Supply   Sometimes, internal publications can’t reach every employee. That was the challenge facing Kaiser Permanente. The organization also found out that its employees wanted… Continued

2012 Platinum PR Awards: Web Site Marketing

September 15th, 2012 by

Winner: Home Front Communications – Freight Rail Works The Association of American Railroads (AAR) was looking to create an online destination where users could come and learn about the freight rail system. But not just any user,… Continued

2012 Platinum PR Awards: Annual Report

September 15th, 2012 by

Co-Winner: Entergy Corp. – Entergy Corporation’s Low-Income Customer Progress Report Showcasing its Low Income Customer Assistance Program, this creative annual report puts a face on Entergy’s struggling, low-income customers while building trust and transparency regarding Entergy’s… Continued

2012 Platinum PR Awards: Pro Bono

September 15th, 2012 by

Co-Winner: Georgia Dental Association – Georgia Mission of Mercy Communications Plan  After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by… Continued

2012 Platinum PR Awards: Green PR

September 15th, 2012 by

NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan… Continued