Platinum


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2012 Platinum PR Awards: Community Relations

 Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When MassMutual’s headquarters’ community was hit by an EF3 tornado, the company’s leadership immediately stepped up to the plate. MassMutual reached out to its employee network, provided … | MORE »

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2012 Platinum PR Awards: Web Site Marketing

Winner: Home Front Communications - Freight Rail Works The Association of American Railroads (AAR) was looking to create an online destination where users could come and learn about the freight rail system. But not just any user, … | MORE »

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2012 Platinum PR Awards: Media Relations

Co-Winner: General Motors Corp. with Weber Shandwick – Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles   Working with Weber Shandwick, GM created the GM News Bureau, a centralized news and … | MORE »

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2012 Platinum PR Awards: Satellite Media Tour

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used … | MORE »

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2012 Platinum PR Awards: Global PR

Winner: Walt Disney Studios Motion Pictures – Disney’s The Muppets Global Publicity   To relaunch the Muppets franchise and position Disney’s The Muppets as a worldwide theatrical event evoking nostalgia among Muppets enthusiasts and introducing a new … | MORE »

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2012 Platinum PR Awards: Research & Measurement

  Winner: PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications … | MORE »

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2012 Platinum PR Awards: Pro Bono

Co-Winner: Georgia Dental Association - Georgia Mission of Mercy Communications Plan  After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by … | MORE »

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2012 Platinum PR Awards: Crisis Management

Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When an EF3 tornado hit Springfield, Mass., the headquarters community of MassMutual, the Fortune 500 life insurance company immediately stepped up to the plate. MassMutual … | MORE »

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2012 Platinum PR Awards: Web Site Marketing

Winner: Home Front Communications - Freight Rail Works The Association of American Railroads (AAR) was looking to create an online destination where users could come and learn about the freight rail system. But not just any user, … | MORE »

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2012 Platinum PR Awards: Media Relations

Co-Winner: General Motors Corp. with Weber Shandwick – Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles   Working with Weber Shandwick, GM created the GM News Bureau, a centralized news and … | MORE »

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