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2012 Platinum PR Awards: Blog

Winner: Apriso Corporation – Building Thought Leadership for a ‘Manufacturing Transformation’ Looking to build thought leadership in a ever-changing industry, Apriso’s “Manufacturing Transformation” blog reports on big changes and challenges currently in process within the manufacturing industry, as it has become increasingly … | MORE »

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2012 Platinum PR Awards: Social Media 

 Co-Winner: The Clorox Company - Check-in for Check Ups When Clorox wanted to create a program rewarding consumers for practicing healthy habits, it teamed up with the Children’s Health Fund to create Check-In for Checkups, a … | MORE »

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2012 Platinum PR Awards: Green PR

NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan … | MORE »

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2012 Platinum PR Awards: WOW! Award

Co-Winners: Co-Winner: H&R Block - The ’Stache Act, a case study of the greatest  mustache campaign in history  The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once … | MORE »

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2012 Platinum PR Awards: Product Launch

Winner: Cone Communications- My Underwear is Cooler Than yours: Jockey Launches Staycool Collection   For the launch of Jockey International’s new Staycool Collection, Cone Communications developed a four-phase approach that included a collection launch, an … | MORE »

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2012 Platinum PR Awards: Cause-Related Marketing

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV. | MORE »

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2012 Platinum PR Awards: Word of Mouth/Viral 

Winner: Marina Maher Communications - Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring ‘Guy’s Guys’ All Over the World  The team at Marina Maher and P&G’s Head & Shoulders joined forces to develop a partnership … | MORE »

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2012 Platinum PR Awards: Multicultural Campaign

 Winner: Hilton Hotels & Resort – Announcing an Authentic Experience For Chinese Travelers In the past decade, the number of Chinese citizens traveling abroad has grown from virtually zero to an estimated 56 million in 2011. Thus, … | MORE »

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2012 Platinum PR Awards: Anniversary Campaign

Winner: Henson Consulting  – Henson Consulting Perfectly Plates Lettuce Entertain You 40th Anniversary As its 40th anniversary approached, the Chicago- based restaurant group Lettuce Entertain You Enterprises (LEYE) wanted to recognize its employees and diners who had supported … | MORE »

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2012 Platinum PR Awards: Social Media 

 Co-Winner: The Clorox Company - Check-in for Check Ups When Clorox wanted to create a program rewarding consumers for practicing healthy habits, it teamed up with the Children’s Health Fund to create Check-In for Checkups, a … | MORE »

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