Platinum

2013 Platinum PR Awards: Facebook Campaign

October 15th, 2013 by

Winner: Cooney/Waters Group Inc. – Parkinson’s More than Motion You probably already know Parkinson’s most recognizable symptoms: tremors, stiffness, or slowness which can affect movement. What you may not realize is that Parkinson’s disease affects… Continued

2012 Platinum PR Awards: Marketing Communications

September 15th, 2012 by

Winner: AICPA – ThisWaytoCPA How do you make a 124-year-old organization of certified public accountants sexy to college kids? You create a recruiting Web site that appeals to budding accountants and market the heck out of it—and… Continued

2012 Platinum PR Awards: WOW! Award

September 15th, 2012 by

Winner: Co-Winner: H&R Block – The ’Stache Act, a case study of the greatest mustache campaign in history  The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once… Continued

2012 Platinum PR Awards: Crisis Management

September 15th, 2012 by

Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When an EF3 tornado hit Springfield, Mass., the headquarters community of MassMutual, the Fortune 500 life insurance company immediately stepped up to the plate. MassMutual… Continued

2012 Platinum PR Awards: Product Launch

September 15th, 2012 by

Winner: Cone Communications- My Underwear is Cooler Than yours: Jockey Launches Staycool Collection   For the launch of Jockey International’s new Staycool Collection, Cone Communications developed a four-phase approach that included a collection launch, an… Continued

2012 Platinum PR Awards: Hall of Fame

September 15th, 2012 by

 We honor our 2012 Hall of Fame inductees—campaigns or initiatives with outstanding communications programs that have not just made an impact over the past several years but that we feel will likely be referred to… Continued

2012 Platinum PR Awards: Word of Mouth/Viral 

September 15th, 2012 by

Winner: Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring ‘Guy’s Guys’ All Over the World  The team at Marina Maher and P&G’s Head & Shoulders joined forces to develop a partnership… Continued

2012 Platinum PR awards: Branding

September 15th, 2012 by

 Winner: Hanna Lee Communications – Campari’s ‘Year of the Negroni’   To position Campari as a cocktail category leader and stir things up, Hanna Lee set three objectives: make Campari drinks the choice of the foodie and… Continued

2012 Platinum PR Awards: PSA

September 15th, 2012 by

Winner: Chamberlain Healthcare Public Relations – Kids Kicking Cancer PSA Campaign & Breath Break App Launch When you think public service announcement, doing it via a smartphone application is probably not the first thing that comes to… Continued

2012 Platinum PR Awards: Internal Publication

September 15th, 2012 by

Winner: Kaiser Permanente – The Source: The Newsletter for Procurement and Supply   Sometimes, internal publications can’t reach every employee. That was the challenge facing Kaiser Permanente. The organization also found out that its employees wanted… Continued