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Co-Winner: American Airlines with Weber Shandwick - #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion To increase awareness of the news that the Samsung Galaxy 10.1 was being added to in-flight entertainment, …
Winner: Kaiser Permanente – The Source: The Newsletter for Procurement and Supply Sometimes, internal publications can’t reach every employee. That was the challenge facing Kaiser Permanente. The organization also found out that its employees wanted …
Co-Winners: Co-Winner: H&R Block - The ’Stache Act, a case study of the greatest mustache campaign in history The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once …
Winner: Cone Communications- My Underwear is Cooler Than yours: Jockey Launches Staycool Collection For the launch of Jockey International’s new Staycool Collection, Cone Communications developed a four-phase approach that included a collection launch, an …
Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV.
Winner: Co-Winner: H&R Block - The ’Stache Act, a case study of the greatest mustache campaign in history The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once …
Winner: Cohn & Wolfe with Valvoline – Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans Faced with the challenge of reinvigorating the Valvoline Engine Guarantee program, Cohn & Wolfe decided to go …
Winner: Apriso Corporation – Building Thought Leadership for a ‘Manufacturing Transformation’ Looking to build thought leadership in a ever-changing industry, Apriso’s “Manufacturing Transformation” blog reports on big changes and challenges currently in process within the manufacturing industry, as it has become increasingly …
Co-Winner: The Clorox Company - Check-in for Check Ups When Clorox wanted to create a program rewarding consumers for practicing healthy habits, it teamed up with the Children’s Health Fund to create Check-In for Checkups, a …
NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan …
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