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Winner: Resolute Consulting – Brookfield Zoo: Operation Rhino Rather than send the Brookfield Zoo’s Board of Directors an annual report and presentation on the zoo’s initiatives for the year, the zoo tapped Resolute Consulting for a creative …
Winner: Chamberlain Healthcare Public Relations - Kids Kicking Cancer PSA Campaign & Breath Break App Launch When you think public service announcement, doing it via a smartphone application is probably not the first thing that comes to …
Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When MassMutual’s headquarters’ community was hit by an EF3 tornado, the company’s leadership immediately stepped up to the plate. MassMutual reached out to its employee network, provided …
Winner: Home Front Communications - Freight Rail Works The Association of American Railroads (AAR) was looking to create an online destination where users could come and learn about the freight rail system. But not just any user, …
Co-Winner: General Motors Corp. with Weber Shandwick – Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles Working with Weber Shandwick, GM created the GM News Bureau, a centralized news and …
Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used …
Winner: Walt Disney Studios Motion Pictures – Disney’s The Muppets Global Publicity To relaunch the Muppets franchise and position Disney’s The Muppets as a worldwide theatrical event evoking nostalgia among Muppets enthusiasts and introducing a new …
Winner: PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications …
Co-Winner: Georgia Dental Association - Georgia Mission of Mercy Communications Plan After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by …
Winner: Massachusetts Mutual Life Insurance Company – MassMutual’s Tornado Relief Efforts When an EF3 tornado hit Springfield, Mass., the headquarters community of MassMutual, the Fortune 500 life insurance company immediately stepped up to the plate. MassMutual …
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