Nonprofit

Nonprofit PR Awards 2015: Publications

March 12th, 2015 by

Co-Winner: American Society of Clinical Oncology — The State of Cancer Care in America: 2014 In March of 2014, the American Society of Clinical Oncology released The State of Cancer Care in America: 2014, which… Continued

Nonprofit PR Awards 2015: Social Media

March 12th, 2015 by

Co-Winner: JPA Health Communications — Melanoma Research Foundation: #GetNaked With melanoma diagnoses reaching nearly epidemic levels, the Melanoma Research Foundation created an advertisement to promote skin screening that used images suggesting nudity with the provocative… Continued

Nonprofit PR Awards 2015: Social Responsibility

March 12th, 2015 by

Winner: Weber Shandwick and YUM! Brands — World Hunger Relief  In 2007, Yum! Brands expanded its hunger relief efforts by creating the World Hunger Relief campaign to help feed hungry people around the globe. Now… Continued

Nonprofit PR Awards 2015: Video and/or Podcast

March 12th, 2015 by

Co-Winner: EngenderHealth — Expanding Access to International Family Planning EngenderHealth launched the Where’s the Family Planning?! campaign utilizing a sassy tone to grab the attention of American women in their thirties and early forties. It… Continued

Nonprofit PR Awards 2015: Website

March 12th, 2015 by

Winner: American Association for Cancer Research The American Association for Cancer Research (AACR) is the oldest and largest scientific organization in the world focused on every aspect of high-quality, innovative cancer research. The AACR’s last… Continued

Nonprofit PR Awards: Advocacy Campaign and Lobbying Efforts

March 12th, 2015 by

Co-Winner: Illinois Policy Action — Defending Illinois’ fair, flat tax After Illinois lawmakers raised the state income tax by a record 67 percent in 2011, they were set to raise it even higher by labeling… Continued

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PR News’ CSR Award Winners Celebrated in Nation’s Capital

March 12th, 2015 by

PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.

Case Study: How a Capital Campaign at Low-Profile Ohio University Became a Springboard for a Major Rebranding Effort

March 3rd, 2014 by

When Ohio University learned in March 2012 that it was a contender in the NCAA Sweet 16 basketball tournament for the first time in 50 years, there was a media frenzy in the state of Ohio.

Great Lessons in Nonprofit PR

February 27th, 2014 by

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.

Nonprofit PR Awards: Event PR

February 26th, 2014 by

Winner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its… Continued