Co-Winner: American Society of Clinical Oncology — The State of Cancer Care in America: 2014 In March of 2014, the American Society of Clinical Oncology released The State of Cancer Care in America: 2014, which… Continued
Co-Winner: JPA Health Communications — Melanoma Research Foundation: #GetNaked With melanoma diagnoses reaching nearly epidemic levels, the Melanoma Research Foundation created an advertisement to promote skin screening that used images suggesting nudity with the provocative… Continued
Winner: Weber Shandwick and YUM! Brands — World Hunger Relief In 2007, Yum! Brands expanded its hunger relief efforts by creating the World Hunger Relief campaign to help feed hungry people around the globe. Now… Continued
Co-Winner: EngenderHealth — Expanding Access to International Family Planning EngenderHealth launched the Where’s the Family Planning?! campaign utilizing a sassy tone to grab the attention of American women in their thirties and early forties. It… Continued
Winner: American Association for Cancer Research The American Association for Cancer Research (AACR) is the oldest and largest scientific organization in the world focused on every aspect of high-quality, innovative cancer research. The AACR’s last… Continued
Co-Winner: Illinois Policy Action — Defending Illinois’ fair, flat tax After Illinois lawmakers raised the state income tax by a record 67 percent in 2011, they were set to raise it even higher by labeling… Continued
PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.
Case Study: How a Capital Campaign at Low-Profile Ohio University Became a Springboard for a Major Rebranding EffortMarch 3rd, 2014 by PR News
When Ohio University learned in March 2012 that it was a contender in the NCAA Sweet 16 basketball tournament for the first time in 50 years, there was a media frenzy in the state of Ohio.
Winner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its… Continued