Nonprofit

2010 NonProfit PR Awards: Press Releases

November 3rd, 2010 by

Winner: American Heart Association – 2020: Ideal Health & My Life Check Building on a 2010 scientific study that identified seven health factors and lifestyle behaviors that contribute to heart health, the American Heart Association looked… Continued

2010 NonProfit PR Awards: Corporate/Nonprofit Partnership

November 3rd, 2010 by

Winner: Jiffy Lube International and Cone Inc. – 2010 Jiffy Lube Maintenance Partners for Life Campaign How do you build on the momentum of an already successful campaign? Jiffy Lube set the bar high and exceeded… Continued

2010 NonProfit PR Awards: PR on a Shoestring Budget

November 3rd, 2010 by

Winner: Smithsonian’s National Museum of American History – Vince & Larry Crash into the Smithsonian (July 14, 2010) To raise awareness around the National Museum of American History’s work in collecting objects relating to auto safety,… Continued

2010 NonProfit PR Awards: Branding/Re-Branding Campaign

November 3rd, 2010 by

Winner: Ogilvy Public Relations Worldwide – Planned Parenthood: “Someone you know…We’re Here” Seizing on an uptick of support for its efforts to defeat parental notification initiatives for abortions from those who normally don’t support its activities,… Continued

2010 NonProfit PR Awards: Member and/or Volunteer Campaign

November 3rd, 2010 by

Winner: Jones Public Affairs – Breast Cancer M.A.P. Project After a medical report confirmed a positive link between survival of cancer with emotional and social support for people with cancer, the Cancer Support Community (CSC) created… Continued

2010 NonProfit PR Awards: Blog

November 3rd, 2010 by

Winner: SPI: The Plastics Industry Trade Association SPI determined the best way to get the Millennial generation (people ages 18-29) to see the benefits of plastics in an environmentally sustainable world was to speak to them… Continued

2010 NonProfit PR Awards: Website

November 3rd, 2010 by

Winner: AICPA – Start Here, Go Places Web site If you’re looking to get students excited about accounting, why not take a page from the video gaming world? The American Institute of Certified Public Accountants (AICPA)… Continued

2010 NonProfit PR Awards: Media Relations

November 3rd, 2010 by

Winner: National Football League – NFL ‘A Crucial Catch’ Breast Cancer Awareness Campaign The National Football League may seem like an unlikely partner for Breast Cancer Awareness. But with a million women watching the games, the… Continued

2010 NonProfit PR Awards: Association/Nonprofit Team of the Year

November 3rd, 2010 by

Winner: Kaiser Permanente Kaiser Permanente built upon its reputation for leadership in healthcare in 2009 with a number of high-profile campaigns, including a partnership with Eating Well to promote KP’s commitment to farmers’ markets and sustainable… Continued

2010 NonProfit PR Awards: Video/Podcast

November 3rd, 2010 by

Winner: Institute of Food Technologists (IFT) – 2010 A Day in the Life of a NASA Food Scientist To educate students, teachers, the media and the general public about the food science and the technology profession,… Continued