Nonprofit

2011 Nonprofit PR Awards: Advocacy Campaign

May 18th, 2011 by

MWW Group – From Surviving to Thriving: African Program for Onchocerciasis Control (APOC) Onchocerciasis, or river blindness, is the world’s second-leading infectious cause of blindness, infecting over 37 million of the poorest populations in sub-Saharan… Continued

2011 Nonprofit PR Awards: Partner of the Year

May 18th, 2011 by

Discovery Education & Siemens Foundation Partnership The Siemens Foundation, an organization focused on supporting educational initiatives in the areas of science, technology, engineering and mathematics (STEM), partnered with Discovery Education, a leading provider of curriculum-based… Continued

2011 Nonprofit PR Awards: Internal Publication

May 18th, 2011 by

Pentagon Force Protection Agency – The Shield  To communicate agency events and happenings to a workforce of 1,300 and to keep them apprised of news, policy changes and career opportunities, the Pentagon Force Protection Agency… Continued

2011 Nonprofit PR Awards: Communicator of the Year

May 18th, 2011 by

Dr. Marisa Weiss – Breastcancer.org Dr. Marisa Weiss, a leading oncologist and founder of Breastcancer.org, continued to advocate for cancer patients despite her diagnosis of breast cancer in 2010. Instead of taking a step back… Continued

2011 Nonprofit PR Awards: Fundraising Campaign 

May 18th, 2011 by

4GreenPs on Behalf of NCC – Respitality: Serving 52 Families in 52 Weeks The National Children’s Center (NCC) set out in 2010 to triple the number of families it served in its respitality program. For… Continued

2011 Nonprofit PR Awards: Association/Nonprofit Team of the Year

May 18th, 2011 by

Kaiser Permanente To position itself as a model for future health care, Kaiser Permanente rolled into 2010 with some tough PR goals. Among them: Achieve a minimum of 70% message pull-through in “very positive” stories;… Continued

2011 Nonprofit PR Awards: External Publication or Report

May 18th, 2011 by

Seattle Children’s Hospital Research Foundation – Connection Magazine To enhance the target audience’s pride in affiliating with Seattle Children’s Hospital—with a final objective of having readers answer “yes” to a request for financial or community support—Connection Magazine… Continued

2011 Nonprofit PR Awards: Volunteer & Member Communications

May 18th, 2011 by

ASTM International Standardization News and ASTM eNews The American Society for Testing and Materials has relied on its flagship publication, Standardization News, to inform their community since 1921. In 2007, the ASTM staff launched an… Continued

2011 Nonprofit PR Awards: Event PR

May 18th, 2011 by

United Nations Foundation – Inaugural Girl Up ‘Unite for Girls’ Tour The United Nations’ 2010 nationwide Girl Up tour aimed to empower girls in the U.S. to raise awareness and funds for the hardest-to-reach girls in… Continued

2011 Nonprofit PR Awards: Use of Facebook

May 18th, 2011 by

First Book – Cheerios 6 Million Minute Read-A-Thon To encourage parent-to-child reading, Cheerios and charitable partner First Book leveraged the Cheerios brand Facebook presence to conduct the 6 Million Minute Read-A-Thon as part of the Cheerios… Continued