The Walt Disney Company’s Corporate Citizenship team tapped stars like Miley Cyrus and the Jonas Brothers to inspire kids to adopt sustainable practices in their daily lives as part of its Friends For Change: Project Green campaign.
More than 13,000 students in grades K-2, 3-5 and 6-8 took up the
Siemens We Can Change the World Challenge to research an environmental issue and create a solution using Discovery Education’s Web-based curriculum tools.
Deloitte brought fun sustainability concepts to employees’ children and their friends from New York City to India through a bevy of interactive surveys, tips and green projects.
Discovery Communications transformed its 25th anniversary celebration into a day of global employee volunteerism, with thousands of employees participating in volunteer projects all over the globe.
Men’s Wearhouse needed to forgo advertising for its annual national suit drive, so comms Agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever.
The Walt Disney Company put its own stars and First Lady Michelle Obama to work for its Magic of Healthy Living program, helping create a healthier generation of kids.
Winner: EMD Serono, Inc. – Making a Difference in Society To make community-based volunteerism accessible to all employees and to integrate community relations into the corporate culture, the communications team at EMD Serono launched the Making …
Winner: Lesser, Lesser, Landy & Smith, PLLC – Business Builds Community, Community Builds Business Lesser, Lesser, Landy & Smith, PLLC makes community stewardship, advocacy and philanthropy a key firm philosophy, mission and integral business practice. …
Kaiser Permanente’s "Dispatches From Haiti" blog provided on-site coverage of the quake and global relief efforts through smartphone blog posts.