CSR

2013 CSR Awards: Video Initiatives

February 11th, 2013 by

Havas PR – Banging the Drum for Breast Cancer Awareness Charged to promote a story Ford had created—a 14-minute documentary called "Bang the Drum: Living Out Loud in the Face of Breast Cancer" that features… Continued

2013 CSR Awards: Social Media Campaign

February 11th, 2013 by

Winner: Cohn & Wolfe – Audubon and Toyota’s Exit the Highway For most people, "National Audubon Society" conjures images of bluejays, owls and sparrows. Cars? Not so much. So when Audubon and Toyota asked for Cohn… Continued

2013 CSR Awards: CSR Professional of the Year

February 11th, 2013 by

Winner: Shannon Schuyler, Corporate Responsibility Leader, PwC Shannon Schulyer is a CR leader on the move. She oversees PwC’s global internal strategy around its four pillars: marketplace, community, people and involvement. As corporate responsibility leader, she has spoken… Continued

2013 CSR Awards A-List: Cone Communications

February 11th, 2013 by

Cone Communications In continuing its high standard for CSR activities, in 2012 Cone Communications introduced a new approach called Corporate Social ReturnSM, which centers on measurable business, brand and societal impacts that yield benefits for… Continued

PR News Announces CSR Awards Finalists

January 14th, 2013 by

Here are the people and campaigns behind stellar corporate social responsibility work. They will be honored at the CSR Awards luncheon on Feb. 11 in Washington, D.C.

2012 CSR Awards: Recycling

April 17th, 2012 by

Co-Winner: HanesBrands and O’Malley Hansen Communications – Using Green for Good in Latin America HanesBrands has a significant manufacturing presence in El Salvador, Honduras and the Dominican Republic and focuses CSR efforts there in two… Continued

2012 CSR Awards: A-List – Strategic Objectives

April 17th, 2012 by

Strategic Objectives, a leading PR voice in Canada for more than 25 years, has pioneered CSR programming in its country. The agency has applied its RACE formula for CSR (research, analysis, communicate, evaluate) for clients… Continued

2012 CSR Awards: Employee Relations

April 17th, 2012 by

Winner: Kraft Foods and the Kraft Foods Foundation – Make a Delicious Difference Every Day As one of the world’s leading food companies, Kraft Foods has made fighting hunger and encouraging healthy lifestyles the focus… Continued

2012 CSR Awards: Hall of Fame – Campbell Soup Company

April 17th, 2012 by

Through its CSR program, Campbell Soup Company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Since 2005, Campbell has invested in more energy-efficient… Continued

2012 CSR Awards: Annual Report

April 17th, 2012 by

Winner: Bank of America, Weber Shandwick, APCO Worldwide and Hill Holiday Opportunity in Motion: Bank of America’s 2010 Corporate Social Responsibility Report In 2010, Bank of America published its first comprehensive GRI-compliant Corporate Social Responsibility… Continued