CSR


avatar

2012 CSR Awards: Volunteer Program

Co-Winner: ESPN Inc. – RISE UP – Give Back! ESPN wanted to build a unique program that goes beyond a classic “reveal” effort for its new original series RISE UP, which told the story of … | MORE »

Comments Off

avatar

2012 CSR Awards: CSR Pros of the Year – Sonia Sroka

Porter Novelli As SVP, director of Hispanic marketing at Porter Novelli, Sroka’s passion for diversity is rooted in her desire to provide the best possible solutions for the agency’s clients through an inclusive and supportive … | MORE »

Comments Off

avatar

2012 CSR Awards: Media Relations

NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions. | MORE »

Comments Off

avatar

2012 CSR Awards: A-List – Edelman

Over the past couple of decades Edelman has been helping leading brands create meaningful connections between business and social issues, from StarKist’s dolphin-safe tuna and Dove’s Campaign for Real Beauty to Starbucks’ Shared Planet and … | MORE »

Comments Off

avatar

2012 CSR Awards: CSR on a Shoestring

The French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11. | MORE »

Comments Off

avatar

2011 Legal PR Awards: Marketing Communications

Winner: Jaffe PR – From Branding to Business Development Shapiro, Lifschitz & Schram (SLS) is a small, Washington D.C.-based firm with strong independent referral relationships, but it lacked brand identity. Enter Jaffe PR, which pinpointed … | MORE »

Comments Off

avatar

2011 CSR Awards: Nonprofit/Corporate Partnership

Winner: Bridgestone & Meals on Wheels – Together, Let’s Drive Away Senior Hunger Bridgestone joined with the Meals on Wheels Association of America to help raise awareness of the fact that 6 million seniors face … | MORE »

Comments Off

avatar

2011 CSR Awards: CSR Executive of the Year – Community Relations

EMD Soreno’s Renee Connolly lead a new company policy granting employees two days per year to provide community service, enabling workers to participate in several local community initiatives across the country and 
more than double their volunteer hours in 2010. | MORE »

Comments Off

avatar

2011 Legal PR Awards: Legal PR Blog

Winner: Hunton & Williams LLP and Jaffe PR – Privacy Blog Influences Global Privacy and Data Security Developments On Dec. 1, 2010, when the U.S. Federal Trade Commission released a long-awaited report proposing a new … | MORE »

Comments Off

avatar

2011 CSR Awards: Media Relations

During the Copenhagen climate conference, Cone partnered with Timberland for an extensive outreach campaign that garnered major media placements and elevated the brand’s environmental reputation. | MORE »

Comments Off