PR Spotlight: Global Warming Melts Eco-PR Barriers

Global warming is hot, in more ways than one. There are those preaching about the consequences of this ecological situation (from Al Gore and his film "An Inconvenient Truth"

to evangelical Christian leaders in a rare dissention with the White House) and those who actively insist there is no crisis (the thinktank Competitive Enterprise Institute

is running advertisements defending carbon dioxide emissions).