PR Sherpa: Looking Through the Invisible Internet

In measuring your reputation online, or just keeping up with what the public is saying about your company (and/or your CEO), the road less traveled could be the best route to
take. Mary Ellen Bates, principal of Bates Information Services, a research and consulting business based in Boulder, Co., recently untangled the "invisible Web" to an audience of
corporate librarians at the Special Libraries Association annual spring meeting. Like librarians, PR professionals need to make sense of a flood of information, hearsay and news.
Consider these Internet sites to get a leg up on your organization, your CEO, colleagues and competitors: