It's back to the future - again. Around this time two years ago it was considered cool to pooh-pooh the Web. No more. With a lot of the dust settled from the Internet fallout
in 2000, companies are once again turning to the Web as a vehicle to push product, grow their audiences and cultivate new revenue streams (except this time it's with eyes wide
open). As the tables below indicate, the most popular Web destinations are occupied by, well, the most popular media brands. Aside from AOL, Internet Broadcasting Systems and
Yahoo! most of the brands have been media staples for years.
| Top Online Current Events & Global News Destinations, at Home Week ending July 4, 2004 US, Home | ||
|---|---|---|
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| Yahoo! News |
6,325
|
6.04
|
| AOL News & Weather |
5,126
|
4.9
|
| CNN |
5,078
|
4.85
|
| MSNBC |
4,427
|
4.23
|
| Gannett Newspapers and Newspaper Division |
1,993
|
1.9
|
| Internet Broadcasting Systems Inc. |
1,936
|
1.85
|
| NYTimes.com |
1,451
|
1.39
|
| Tribune Newspapers |
1,378
|
1.32
|
| Knight Ridder Digital |
1,313
|
1.25
|
| Hearst Newspapers Digital |
1,261
|
1.2
|
| Demographic Data for Current Events & Global News Category Month of June 2004 US, Home | ||
|---|---|---|
| Target | Unique Audience (000) | Audience Comp (%) |
| Total |
54,140
|
100
|
| Male |
25,966
|
47.96
|
| Female |
28,175
|
52.04
|
| Age 2 - 11 |
1,488
|
2.75
|
| 12 - 17 |
4,267
|
7.88
|
| 18 - 24 |
3,651
|
6.74
|
| 25 - 34 |
9,377
|
17.32
|
| 35 - 49 |
17,208
|
31.78
|
| 45+ |
23,971
|
44.28
|
| 55+ |
12,648
|
23.36
|
| 65+ |
5,093
|
9.41
|
| HH Income $ 0 - 24999 |
3,569
|
6.59
|
| $ 25000 - 49999 |
13,069
|
24.14
|
| $ 50000 - 74999 |
15,333
|
28.32
|
| $ 75000 - 99999 |
10,286
|
19
|
| $ 100000 - 149999 |
7,570
|
13.98
|
| $ 150000+ |
3,361
|
6.21
|
| No Response |
952
|
1.76
|
| Source for both charts: Center for Media Research (c) 2004 Mediapost Communications |
||