PR Scorecard: Good PR / Bad PR: When the CEO Steps Forward

True or false: The CEO is the best PR representative for a corporation? The answer: True and False. It is true if there is a CEO who is comfortable with the media and

investors and who can inspire confidence even during times of crisis. But it is false if the CEO is not willing to take the ultimate responsibility and acknowledge that problems

have blossomed while he or she has been at the helm. This week, we visit three CEOs to see whether their recent public appearances have been examples of inspirational Good PR or

exasperatingly Bad PR.