True or false: The CEO is the best PR representative for a corporation? The answer: True and False. It is true if there is a CEO who is comfortable with the media and
investors and who can inspire confidence even during times of crisis. But it is false if the CEO is not willing to take the ultimate responsibility and acknowledge that problems
have blossomed while he or she has been at the helm. This week, we visit three CEOs to see whether their recent public appearances have been examples of inspirational Good PR or
exasperatingly Bad PR.