PR Scorecard: Good PR / Bad PR: The Write Stuff or the Wrong Words?

Common sense would dictate the receipt of an award is met with statements of gracious appreciation by the winner. And when the award is presented to a well-known writer, it is

safe to assume a certain level of eloquence would be on display. Last month, three famous writers greeted news of award victories with an unusual range of verbiage. Should their

reactions earn them an additional prize for Good PR, or did they put their feet in their mouths on the way to the award podium, thus earning a Bad PR prize?