PR Scorecard: Good PR / Bad PR: In Pursuit of Elusive Peace

In the classic French movie "Hiroshima Mon Amour," one of the characters tartly noted that if people can make films to promote soap, why can't they make films to promote peace?

Alas, there are no peace-themed films to report on this week, but we can provide a trio of different initiatives and approaches that were recently undertaken to address the

seemingly impossible task of establishing calm and harmony across the world (which is, in a way, the ultimate social responsibility).