PR Pulse

A recent Quick Poll by the Dallas/IABC chapter paints a dicey
picture of PR executives' relationship with integrity. The poll
queried business communicators in 14 IABC chapters throughout the
Southwest. Roy Miller, VP of PR for The TransSynergy Group
(Dallas) and president-elect of the Dallas/IABC chapter, says that
although the number of respondents was small (30), "PR integrity is
a symptom of an executive management team even asking or suggesting
that we compromise our integrity -- and then it becomes our
problem." One sollution: bone up on the various PR trade groups'
Code(s) of Ethics.