Good news for hugh swaths of Canadian forest, but (more) bad news for newspaper publishers (and PR execs conditioned to working with print): A recent survey from
JupiterResearch shows that the number of online adults who prefer the Web as their main source of news has grown more than 35% since 2001.
The research, based on surveys of 10,750 online adults conducted during the last four years, appears in a new report, "Online Local Content: Prioritizing Content, Blogs, and
Community." A few findings:
- Percentage of online adults using the Internet for daily news has been around 50% for the last few years.
- 33% of online young adults say they prefer the Internet as their primary source of news.
- 40% of online young adults prefer TV while 10% prefer newspapers as news sources.
Source: 2005 MediaPost Communications/JupiterResearch