PUBLIC RELATIONS GOT THE LION'S SHARE ofmarketing spending this year among small businesses, says GartnerG2, a unit of Gartner Inc.
The reason? Small business marketers are seeking unique ways to promote their brands and cut through the advertising clutter, especially as audiences continue to fragment and
thousands of new brands are launched each year.
| Budget Allocation Area | Change from 2003 to 2004 |
|---|---|
| Market research |
4%
|
| Internet |
8%
|
| Outdoor |
9%
|
| Consumer promotions |
23%
|
| Television |
27%
|
|
33%
|
|
| Public Relations |
36%
|