Who Handles Angry Bloggers?
Here's a hypothetical situation: It is discovered that a malcontent blogger is talking trash about your company online. Within the corporate hierarchy, who should respond to
the angry blogger? Is that the job of the media relations department or the customer service department? A new poll by the Dallas chapter of the International Association of
Business Communicators asked 300 PR professionals and the findings were mixed: 46% said bloggers should either be ignored or managed by customer relations departments, while
42% said bloggers should be handled by media relations representatives, and 6% said neither of these departments should handle the angry bloggers. The remaining 6% said they had
no answer.