PR Professional of the Year: Nonprofit/Association

Michelle Alvarez, Senior Manager, Media Relations, AARP

Throughout her career, Michelle Alvarez has become well-versed in the tactics of building brands and leveraging them through notable events, with a resume that boasts press

coverage ranging from Consumer Reports to Cosmopolitan. When she arrived at AARP The Magazine, the media relations mission was straightforward: lead the 34

million-reader publication into territory once deemed nontraditional by the organization.