PR News' PR People Awards competition is your opportunity to showcase the top talent, the innovators and passionate professionals who day in and day out are making communications matter in the marketplace. The winners of this annual program set the benchmark for PR and underscore the outstanding PR achievements made in the past year. Nominate your colleagues, or self-nominate; either way, we want to meet the best in PR and introduce them to the thousands of readers of PR News and their key stakeholders. Multiple entries from an agency, corporation or association are accepted.
The winners of the PR People Awards will be profiled in the PR News Special Issue, online and at an awards luncheon on December 9 in Washington, D.C.
- Account Director or Supervisor of the Year: Superior rapport with clients; developed unique programs whose success should be supported with data. Testimonials from clients will factor into the judging.
- Agency Account Manager of the Year: Strong planning skills and vision for PR strategy for a single account or multiple accounts. Demonstrated leadership with clients and team members.
- Brand Marketer of the Year: Innovation in marketing of a brand across multiple channels. Demonstrated strong advocacy for a brand. Audience engagement with the brand should be able to be tracked with metrics.
- Community Relations Professional of the Year: Either launched a new and successful community outreach program or took an existing program to new heights. Showed leadership in inspiring internal stakeholder engagement with an organization's community.
- Corporate Social Responsibility Leader: Either launched a new and successful sustainability program or took an existing program to new heights. Goals of sustainability program(s) should be stated clearly, and metrics showing success should be evident.
- Crisis Manager of the Year: Led overall communications efforts during an organizational crisis; proven ability to protect an organization's reputation and stay on message during a crisis.
- Digital Communications Leader of the Year: Led communications team to innovate across multiple digital platforms, including Facebook and Twitter. Results should be measured in number of Twitter followers for a brand or organization, Facebook likes, increase in Web traffic, etc.
- Event Marketer of the Year: Demonstrated innovation in marketing live or virtual events using some of the following mediums and methods: e-letters, social media, direct mail, Web content, media outreach. Increase in attendance/exhibitors should be demonstrated, as well as revenue increases. In the case of a new event, targets should have been met or exceeded.
- Government Communicator of the Year: Led successful communications efforts for a local, state or federal agency or department. Communications challenges for the agency or department should be stated clearly, as well as evidence of success.
- Hall of Fame: Pioneers in public relations who have left a lasting mark and have been outspoken leaders in one or more areas, including but not limited to crisis communications, nonprofit communications, PR measurement, diversity initiatives, corporate social responsibility, charitable efforts and digital communications.
- Internal Communicator of the Year: Successfully led an organization's internal communications efforts during a major organizational change such as a merger, acquisition, CEO change, product launch or rebranding, or has established a successful intranet or social media policy.
- Intern of the Year: Established herself or himself quickly as a self-starting member and idea generator for a communications team and exhibited strong writing skills, professional demeanor, smart use of digital tactics. Testimonials from supervisors are necessary for consideration.
- Investor Relations/Financial Communications Executive of the Year: Led outreach to investors and analysts during a challenging or notable period for an organization, and succeeded in having the core message resonate with stakeholders and the media. May also have advised on or led communications during a strategic shift for an organization.
- Lemonade Maker: Proven ability to take a negative or potentially negative message or event and reshape the conversation to highlight an organization's positive aspects or areas of growth. This may also include situations where an organization or brand has the potential to be negatively affected by larger economic, political or cultural issues.
- MARCOM Professional of the Year: Success at using various media and communications methods such as TV, print, Web, social media, direct mail, word of mouth and e-letters to create awareness for a product or service in the marketplace. Marketing communications plan for product or service should be described in detail, and plan's success should be supported with data.
- Marketer of the Year: Initiated and drove successful, innovative marketing strategies that resulted in measurable growth for an organization. This growth may be financial for a for-profit organization or may be measured in terms of membership and fundraising for a nonprofit organization.
- Measurement Expert of the Year: A specialist who has established a measurement practice at an agency or corporation that refines PR efforts and ties them to bottom-line goals, or a leader who has advanced and demystified the practice of PR measurement through advocacy, blogging and public speaking.
- Media Relations Professional of the Year: Surpassed target goals of media impressions and awareness of a brand, product, service or organization. Demonstrated strong relationships with journalists and bloggers through all channels, including social networks, or succeeded at respositioning a brand through media outreach.
- Media Trainer of the Year: Trained effective key spokespersons either internally or through an agency. Video, audio or print/online clips showing spokespersons trained by nominee a plus. Trainer may also have made her or his mark by advancing innovative media training concepts through the publishing of a book or through workshops.
- PR Blogger of the Year: Authoritative voice among PR bloggers who has expanded his or her Web traffic and Twitter followers over the past year. Criteria include originality of material, quality of writing, frequency of blog posts, generosity with hard-earned insight and breadth of reach.
- PR Professional of the Year: Academic Institution: Led communications efforts on behalf of academic institution seeking to either increase enrollment, engage alumni and inspire donations, fight against budget cuts or promote the institution's stature.
- PR Professional of the Year: Corporate: Demonstrated success at repositioning an organization or brand; led programs that resulted in significant revenue increases; produced unique PR campaigns that led to increased budgets for PR activity within a company; successfully built external programs and partnerships.
- PR Professional of the Year: Nonprofit/Association: Oversaw communications efforts that led to increased donations or membership, or secured major media coverage that led to increase in awareness of goals of nonprofit organization or association.
- PR Professional of the Year: Agency: Helped lead PR agency to growth in client base and/or revenue; expanded scope of agency's offerings; spearheaded winning campaign(s) on behalf of a client.
- PR Team Leader: Led a PR team that demonstrated consistent success over the past year; established herself/himself as a mentor and expanded skill sets of teammates.
- PR Trainer/Educator of the Year: Specialist in an area of PR who has established himself/herself as a highly sought-after trainer or teacher. Comments/reviews by peers or students about the value of the training program is a plus.
- PR Student of the Year: Outstanding student who has demonstrated leadership, talent and passion for the public relations and communications area of concentration.
- Publicist of the Year: Excelled as a brand advocate and at leading media tours, crafting sound bites, writing press releases, pitching the media and securing positive media coverage.
- Public Affairs Professional of the Year: A leader in political and public affairs who has successfully spearheaded advocacy initiatives and influenced policy and public opinion.
- Social Media Professional of the Year: Established himself/herself as either a prominent voice of PR on Facebook, Twitter or LinkedIn; or, on behalf of an agency or a client, has advanced the use of social media as a public relations platform.
- Spokesperson of the Year: Succeeded at cutting through the media clutter and presented an organization in a positive light; developed a successful messaging strategy that connected with the media and public.
- Tweeter of the Year: Tweeted large volume of tactical, useful content, with many followers. Can be a PR expert who regularly tweets tips, points of view and insight, or someone who tweets on behalf of a brand. The tweeter is someone that most PR professionals feel compelled to follow.
- Volunteer of the Year: Produced excellent communications work on behalf of a nonprofit organization. Went above and beyond typical career demands to donate time and apply skills to benefit others.
Enter By Mail: Follow the instructions below and on the entry form, and mail with your entry.
Compiling Your PR People Awards Entry (see below for Student and Intern category instructions)
Please include a 2 to 3 page synopsis with the following information:
• In 150 words or less, why you or the person you’re nominating should win this award.
• In 1,500 words or less, please cover as much of the following, broken down by criteria:
a) Professional PR-related achievements from August 2013 - August 2014
b) Specific campaigns or efforts spearheaded by this person and
c) Leadership qualities (ability to manage internally, intra-departmentally and externally)
d) Innovative thinking
e) Sound judgment
h) Financial management (where applicable)
i) How this person applied key tenets of PR—from reputation
management to measurement
j) Volunteer efforts and other contributions to PR advocacy
For the Student of the Year category, students must be enrolled in the PR/Communications
field of study at a college or university and be a junior, senior (or equivalent) or graduate student. Students need to be nominated by a professor who has taught the student for at least one full semester. Professors must provide a 200-300 word description as to why this student is deserving of this honor, including the student’s resume.
Please highlight the following in your nomination:
• Excellence in academic achievement in PR & communications
• A demonstrated interest in pursuing a career PR/Communications
• An example of a strong campaign, initiative, volunteer activity or paper that shows his/her
passion for the field and potential talent as a professional
For the Intern of the Year category, interns need to work at a corporation, PR firm, public affairs agency, association, nonprofit, publicity firm, government organization, or independent/consulting firm. Interns need to be nominated by their employer. Employers must provide a 200-300 word description as to why this intern is deserving of this honor, including the intern’s resume. Please highlight the following in your nomination:
• Excellence in professional achievement in PR & communications
• A demonstrated interest in pursuing a career PR/Communications
• An example of a strong campaign, initiative, volunteer activity that shows his/her passion
for the field and potential talent as a professional.
*There are no binder specifications when compiling your entry.
If sending your entry, please send:
Three (3) copies of your entry form, three (3) copies of your synopsis, three (3) set of supporting materials and the entry fee.
Where to Ship Your Entry:
Access Intelligence, LLC
Mary-Lou French, PR News PR People Awards
4 Choke Cherry Road, 2nd Floor
Rockville, MD 20850
Please indicate on the left-hand corner of the envelope the categories you are entering.
PR News will not return any entries or supporting materials. If paying by check, please make the check out to PR News/Access Intelligence.
Deadline: September 5, 2014
Final Deadline: September 12, 2014
All entries must be completed by September 12, 2014.
For entries submitted between September 6 and September 12, 2013 please add a $225 late fee per entry. Finalists will be notified in November and honored during a luncheon on December 9 in D.C.
The price of each primary entry is $350. There is a late entry surcharge of $225 per entry. Payment in full must accompany the entry. All entries are non-returnable and non-refundable.
How are the entries judged?
Entries are judged by a blue-chip panel of PR executives, as well as by the staff of PR News. We evaluate your entry based on the criteria listed in the “Compiling Your Entry” section.
Who is eligible to win an award?
Any communications professional worldwide – corporate, agency, non-profit, academic institutions.
When and where will the reception be held?
The winners will receive their award during a luncheon on December 9 in New York City.
What is your tax ID number?
W-9 Form Request
For questions regarding PR News' PR People Awards, please contact Rachel Scharmann at 301-354-1713; firstname.lastname@example.org. sponsorship of the PR People Awards Luncheon, please contact PR News SVP & Group Publisher, Diane Schwartz at (212) 621-4964; email@example.com.