PR Opps Promising on Corporate Side; Less So With Agencies

Dennis Spring has been crunching salary figures for the PR industry since 1987, and has worked on executive search assignments for most of the top Fortune 500 companies and top
50 PR agencies in the country. In addition to knowing where the pendulum is swinging salary wise, Spring also tracks communications audits, mergers and acquisitions, client/agency
reviews and PR agency selection. As part of our special report on PR salaries, PR NEWS talked with Spring about some of the trends in PR employment three years after the media
markets melted and still no consensus on when they're going to revive.