PR News/PR Newswire Survey: How Are Your Business Communications Evolving?

PR News and PR Newswire are gathering information from PR professionals on how their business communications are evolving. We’re curious about how your media channels are changing, how closely your PR is aligned with marketing and how you quantify successful PR campaigns, among other things.

Please take part in this survey now for a chance to win a $25 Amazon gift card. Two respondents will be selected randomly to receive an Amazon gift card, but you must respond by October 24 for a chance to win.

A summary of the results will be shared on prnewsonline.com and PR News, our premium print product, will provide more in-depth coverage. Your individual responses will be kept confidential.

* Complete the following for a chance to win.

How Are Your Business Communications Evolving?

  •   Small organization (1 – 49 employees)
      Medium organization (50 – 499 employees)
      Large organization (500 or more employees)
      Small agency or consulting company (1 – 49 employees)
      Medium agency or consulting company (50 – 199 employees)
      Large agency or consulting company (200 or more employees)

  •   Print media coverage
      Online media coverage
      Social media engagement (likes, followers, tweets)
      Increase website traffic
      Sales leads and revenue growth
      Online visibility


  •   National media
      Industry publications
      Online only media outlets
      Broadcast media
      Bloggers
      Social influencers
      Our target audiences directly


  •   Blog
      Social media
      Email marketing
      Press release wire services
      Targeted emails to journalists
      Trade publications/websites
      Company website


  •   Content views
      Social media shares & mentions
      Share of voice
      Earned media
      Growth in web traffic
      Customer acquisition
      Click-through rates
      Improved search ranking
      Revenue
      None


  •   Content views
      Social media shares & mentions
      Earned media
      Growth in web traffic
      Customer acquisition
      Click-through rates
      Improved search ranking
      Revenue
      None


  •   New product launch
      Executive moves
      Brand positioning
      Thought leadership
      Respond to breaking news


  •   Very aligned – we coordinate campaigns and assets, and share KPIs
      Aligned – PR strongly supports marketing campaigns
      Somewhat aligned – PR and marketing work together on major initiatives only
      Not at all aligned

  •   Videos
      Photos
      Infographics
      Articles
      E-books
      Apps
      Case studies
      Webinars
      Press releases
      Social content
      Email


  •   Yes
      No
      We source content externally
      We use both internal and external resources

  •   We offer expert commentary around relevant breaking news
      We have an active brand journalism program and are telling our own stories
      We mine internal data and use it for story pitches and infographics
      We routinely promote and publish tips and advice that is useful to our audience
      We promote owned content, such as white papers, blog posts, videos etc.
      We capitalize upon social trends and build timely campaigns and responses
      This isn’t a tactic we currently employ