Communicating Corporate Responsibility Initiatives Survey Results
1. On a scale of 1 to 5, with one being strongly
agree and 5 being strongly disagree, how advanced is your corporate responsibility strategy and communications? |
||||||
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | No Response | |
We have prioritized key corporate responsibility
issues and understand their relative importance to our business and stakeholders |
35%
|
12%
|
37%
|
16%
|
||
We have a clear corporate responsibility
strategy with measurable goals |
39%
|
30%
|
31%
|
|||
We have the necessary policies and processes
in place to meet those goals |
35%
|
28%
|
28%
|
9%
|
||
We have the necessary staffing in place to meet those goals |
22%
|
45%
|
33%
|
2. On a scale of 1 to 5, with one being strongly agree and 5 being strongly disagree, please characterize your company's corporate responsibility communications? |
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---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | No Response | |
Internally, we communicate our corporate
responsibility goals and progress in a transparent manner |
65%
|
17%
|
3%
|
15%
|
||
Externally, we communicate our corporate
responsibility goals and progress in a transparent manner |
45%
|
16%
|
3%
|
35%
|
||
We focus on a single corporate responsibility
issue in our communications |
35%
|
57%
|
8%
|
|||
We communicate a range of corporate responsibility
issues in our communications |
57%
|
35%
|
8%
|
3. Which statement best describes the alignment between your corporate responsibility strategy and corporate responsibility communications: |
|
---|---|
Our company is acting responsibly in all/most
areas, so I am comfortable communicating our efforts |
64%
|
Our company is acting responsibly in some
areas, but not in others, so I worry that our corporate responsibility communications could seem disingenuous |
24%
|
I believe there is a clear disconnect between
our corporate responsibility communications and our actual business practices, and this needs to be resolved |
7%
|
We do not communicate |
5%
|
4. How often does your company
communicate about your corporate responsibility initiatives? (Please select one) If you do not currently communicate, skip to question 7. |
|
---|---|
Monthly |
36%
|
Only on a reactive basis |
23%
|
Annually |
19%
|
Weekly |
13%
|
Do not communicate |
7%
|
No response |
2%
|
5. What are the main business objectives
for communicating your corporate responsibility commitments? (Please rank from 1 = most important to 5 = least important) |
||||||
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | No Response | |
Enhance reputation |
53%
|
25%
|
4%
|
18%
|
||
Increase sales |
41%
|
25%
|
13%
|
21%
|
||
Be employer of choice |
34%
|
12%
|
15%
|
10%
|
29%
|
15%
|
Combat negative press and public opinion |
15%
|
23%
|
10%
|
11%
|
31%
|
10%
|
Gain permission for license to operate |
18%
|
82%
|
6. Who are the primary target audiences for your corporate responsibility communications? (Please select your top 3 audiences) |
|
---|---|
Customers |
56%
|
Employees |
56%
|
Communities Where We Operate |
52%
|
Influentials |
38%
|
Governments |
29%
|
Consumers |
28%
|
Investment Community |
13%
|
Nonprofits/Activists |
13%
|
7. What communications vehicles
do you use for corporate responsibility communications? (Please select all that apply) |
|
---|---|
Public Relations |
80%
|
Web |
64%
|
Internal newsletters, intranet and meetings |
63%
|
Events |
51%
|
Advertising (print) |
29%
|
Stakeholder Engagement Sessions |
24%
|
CSR report |
19%
|
Advertising (broadcast) |
11%
|
8. How do you measure the value
of corporate responsibility communications? (Please select all that apply)
|
|
---|---|
Impact on Relationships with Influential Stakeholders
(i.e., Nonprofits, activists, regulators) |
45%
|
We do not have measures |
40%
|
Impact on Brand Awareness and Favorability
|
38%
|
Impact on Retention/Recruitment |
25%
|
Impact on sales |
21%
|
No response |
1%
|
9. During your next budget cycle,
how will your spending towards communicating your Corporate Responsibility activities change? It will be: |
|
---|---|
About the same |
46%
|
Don't know |
20%
|
Somewhat more |
19%
|
Significantly more |
11%
|
Somewhat less |
2%
|
Significantly less |
1%
|
No response |
1%
|