PR News Survey: The C-Suite's View of Social Media ROI

Please participate in PR News’ 4-question survey to help us show the degree to which PR pros think their senior leaders or clients are satisfied with the ROI of their social media efforts.

Take the survey now for a chance to win a $50 Amazon gift card. One respondent will be selected randomly to receive the prize, but you must respond by Monday, Feb. 13, for a chance to win.

The full results of the survey will be shared at PR News’ Digital Summit, which will be held on Feb. 23-24, 2017 at the Hyatt Regency Resort and Spa in Huntington Beach, CA; a summary of the survey results will be published on prnewsonline.com. Your individual responses will be kept confidential.

PR News' Digital Summit is sponsored by PressPage and Zignal Labs.

Speakers from TOMS, Yelp, Northrop Grumman, Certified Angus Beef, eHarmony, Bill & Melinda Gates Foundation, UC Berkeley, the San Diego Zoo, tronc, Los Angeles Tourism & Convention Board, Boingo Wireless, DocuSign, Hotwire PR and Hotel del Coronado will be featured at PR News’ Digital Summit. The Digital Summit has been designed to show communicators how to set measurable social media goals, plan video campaigns that tie to business objectives, generate content that humanizes their brands, target and grow their audiences on social media. See the complete speaker roster for PR News’ Digital Summit on Feb. 23-24.

*Complete the following for a chance to win a $50 Amazon gift card.

The C-Suite's View of Social Media ROI
  •   Most of the time
      Sometimes
      Rarely
      Never
      Unsure

  •   1-2 times a month
      Once every three months
      Twice a year
      Once a year
      Never

  •   Yes
      No

  •   Very confident
      Somewhat confident
      Not confident

  •   B2C company
      B2B company
      Nonprofit
      Government
      Agency
      Sole practitioner
  •   1-5 years
      6-10 years
      11-20 years
      More than 20 years
      I do not work in PR or marketing