PR News Survey: Do PR Pros Succeed at Tying Communications to the Bottom Line?

Please participate in PR News’ 7-question survey to help us show the degree to which PR pros make conscious connections between their work and the business outcomes sought by the C-suite.

Take the survey now for a chance to win a $50 Amazon gift card. One respondent will be selected randomly to receive the prize, but you must respond by Friday, April 15, for a chance to win.

The full results of the survey will be shared at PR News’ Measurement Conference, which will be held April 21, 2016, at Washington, D.C.’s National Press Club; a summary of the survey results will be published on prnewsonline.com. Your individual responses will be kept confidential.

PR News' Measurement Conference is sponsored by BurrellesLuce, Business Wire, LexisNexis, Paine Publishing and TrendKite.

The Measurement Conference has been designed to show communicators how to focus on measurable media relations, social media and reputation-enhancing programs that have clear and positive effects on the future of their brand or organization. See the complete speaker roster for PR News’ Measurement Conference on April 21.

*Complete the following for a chance to win.

Do PR Pros Succeed at Tying Communications to the Bottom Line?
  •   Yes, always
      Sometimes
      Never

  •   Yes, always
      Sometimes
      Never

  •   Yes, and I have integrated them into my communications metrics strategy
      Yes, but they play no role in my communications metrics strategy
      No

  •   Yes, always
      Sometimes
      Never

  •   Focus on outputs
      Focus on outcomes
      Focus on both outputs and outcomes
      Other

  •   Metrics that lead to a change in my own behavior as a communicator
      Metrics that lead to a change in the behavior of my target audience

  •   Traditional
      Online
      Broadcast
      Social
      All of the above
      I do not have KPIs

  •   B2C company
      B2B company
      Nonprofit
      Government
      Agency
      Sole practitioner
  •   1-5 years
      6-10 years
      11-20 years
      More than 20 years
      I do not work in PR or marketing