PR News' Digital PR Summit, February 5, 2014, at the Westin San Francisco Market Street, will give you the digital communications edge within your organization and new skills you'll need to remain a communications leader in the years to come. Sign Up Now.
You'll get real-world case studies and how-to's on finding influencers and connecting with journalists and bloggers on social channels; telling your brand's story visually on Pinterest, Instagram and Vine; using Twitter to manage a crisis; tapping into the power of content marketing; uncovering Facebook's "secrets" of audience engagement; breaking down silos to create a truly integrated communications team; measuring the effectiveness of your programs; and more.
We look forward to seeing you in San Francisco on February 5 at PR News' Digital PR Summit—and we hope you'll also join us on February 4 at PR News' Writing Boot Camp, which will also be held at the Westin San Francisco Market Street.
This morning wake-up call will lay the groundwork for the rest of the Digital PR Summit and will provide a statistical overview of usage patterns for prominent and emerging social networks. You'll also learn how PR pros' natural skill sets make them uniquely qualified to lead the way on social—and which skill sets they need to develop to take advantage of the evolution of existing and developing platforms.
The Wake-Up Call will include:
Learn how to set goals and measurable objectives for your social media programs, focus on the impact of social media instead of on vanity metrics and develop ROI models that will help you get your budgets approved.
You'll learn how to:
Bonus Report: "3 O's of Metrics: Outputs, Outtakes & Outcomes"
Your brand should not be on Facebook just for the sake of being on Facebook. There's limitless opportunity to build brand awareness and expand a customer base on Facebook, but first you must develop a communications program that is designed to accomplish something definitive. This session will show you how to develop a daily strategy for Facebook and keep pace with updates to the network's news feed algorithm, work with marketing and other stakeholders and more.
You'll learn how to:
Bonus Report: "How to Respond to Customer Service Comments on Facebook"
Find out what works best right now at generating new followers on Twitter and keeping them engaged. You'll learn how to identify keywords or topics that make sense for your brand, how not to overdo the use of hashtags, engage with your followers organically without resorting to a blatant marketing objective and find the right balance between organic content and targeted, promotional tweets.
You'll learn how to:
Bonus Checklist: "5 Tips for Using Twitter's Promoted Products"
If you spend your days engaging on social media channels on behalf of your brand or clients, you no doubt wonder if your experiences fall in line with those of other social strategists. One thing is for sure—you know you have a lot to learn from your peers, and vice versa. In this fast-paced session, we're going to put four "social workers" in chairs and feed them nonstop questions find out what their days are really like, and get them to share their innermost social media habits and crisis preparedness tips.
Millennials not only consume and engage with content differently from other generations, they are driving changes in technology, which in turn affects the way all generations will be communicating. Jake Katz of Revolt TV has been a veteran—if that's the right word—consultant to brands on how the Millennial generation will shape their future, and in his keynote address he'll give you the lowdown on this essential demographic.
In this interactive session, our content marketing clinic leaders will put you to work and ask you to determine the existing content, sources of content and potential content partners already available to you to help you formulate an effective content strategy—on the spot. You'll also get tips on finding new sources of content within your organization at all times and keeping your brand in the news when there is no news.
You'll learn how to:
Bonus Checklist: "5 Keys to Making Your Business a Content Powerhouse"
You don't have to manage PR for a fashion, food or media brand to leverage the power of still and video images. Our visual storytelling experts will show b2b, nonprofit and b2c brands how they can make the leap to visual storytelling with Instagram (both still images and video), Pinterest and Twitter's Vine app. Learn how to mine your existing visual content and create new content (affordably); determine how to use those images to tell a brand's story across social channels; apply storytelling principles to the use of still images; get started using Facebook's video on Instagram service; and launch visual stories that motivate audiences to participate and share their own images.
In this fast-paced session we'll show you some of the best free and paid social media monitoring tools to help you identify key influencers in your market, and how top digital teams are pairing the right tools with the right talent and skill sets. You'll also get insight into new roles and job titles for PR practitioners and how to build a digital dream team.
Hear from the day's trainers and your peers the highlights of the Digital PR Summit. You won't want to miss this closing session, your cheat sheet of digital tactics to implement when you get back to the office.
The PR News Writing Boot Camp will take place on February 4, a day prior to PR News' Digital PR Summit on February 5. Both events will be held at the Westin San Francisco on Market Street. When registering, you have the option to register for the Digital PR Summit only or add the PR News Writing Boot Camp to your registration.
The group rate is for two or more people. Register now and join us at the Westin San Francisco Market Street on February 5 and immerse yourself in the skills you need to compete and thrive as a PR practitioner!
Also, you earn 8 points toward your PR News Certificate in Social Media. Get 32 points (Four PR News digital/social media conferences) and you'll become a PR News Digital PR Master!
The Certificate in Social Media is a program offered by PR News in response to a growing need by PR professionals like you to prove your worth and knowledge within your organization, among your peers and to your business partners. Being a digital leader today means constantly staying ahead of the curve and gaining the requisite knowledge and tools to execute smart and effective digital communications initiatives. By attending PR News' Digital PR/Social Media Conferences, you can do both.
Each PR News Digital PR/Social Media conference you attend will come with points toward your Certificate in Social Media. Once you attend four PR News conferences within a 24-month period, you will earn your Certificate and become a PR News Digital PR Master. This elite group of PR Professionals, PR News Digital PR Masters, will receive industry recognition as being one of the top Digital PR Pros. PR News will honor an annual class of Digital PR Masters at one of its signature events. It is the goal of PR News to provide this one-of-a-kind opportunity to our PR community while raising the bar on digital communications excellence and showcasing top talent in this key area of PR. [Back to the Top]
For information or questions contact Diane Schwartz, VP and Group Publisher, PR News at firstname.lastname@example.org.
One lucky attendee will win a Surface Pro!
Interested in sponsoring the Digital PR Summit? Contact Diane Schwartz, VP and Group Publisher, PR News at email@example.com.
Please click here to book your room directly with the Westin.
Dress Code: Business Casual
If you spend at least a quarter of your time in any of these areas, you should attend this Conference:
Justification Letter to Attend
This PR News Conference will help you discover and implement digital communications ideas that deliver results. It will provide opportunities to make valuable connections with other PR and communications professionals who have solutions you need. And, it will prepare you for the road ahead. Do you need approval to attend this conference? Download the "Justification to Attend" letter—everything you need to present your business case.
Some proceeds from this conference will go to The Future Project- whose mission is to turn high schools into Future Schools, where students develop the skills to pursue their dreams.
Some proceeds from this conference will go to Newtown's Memorial Fund - whose mission is to "provide for the immediate needs of the families of the 26 victims, those who were wounded but survived, the 12 children who were first-hand witnesses, and the others affected."