At a Feb. 24 luncheon event at the National Press Club in Washington, D.C., PR News honored the best in corporate social responsibility communications.
Among the winners of PR News' CSR Awards are Nickelodeon for Cause Branding Campaign, Puget Sound Energy for Corporate-Community Partnership and The Body Shop for Human Rights Communications, to name just a few.
Also at the luncheon event, Kevin Moss, head of corporate social responsibility for BT Americas, delivered a keynote address on the role of communicators in rebuilding trust and reputation in corporations— advising his CSR colleagues to get involved in all areas of the business in order to spread CSR values.
With trust in business at a low ebb, many organizations have realized that goodwill toward stakeholders and their communities is a concept whose time has come—it’s crucial in rebuilding trust and lifting reputations. Indeed, corporate social responsibility is coming to the forefront, as witnessed by the millions of dollars in corporate donations for earthquake relief in Haiti. As you’ll see in the profiles of our awards winners, CSR initiatives cast a much wider net than disaster relief. From their own backyards to places in need across the globe, organizations and businesses are committing valuable time and money to help improve peoples’ lives and strengthen their bonds with communities. The programs you read about here—and the people behind them—are leading the way in CSR initiatives and communications.