PR News is proud to honor the top PR pros behind the most effective communications initiatives of the year at our Platinum PR Awards luncheon. The event will take place at New York’s Grand Hyatt on Oct. 15 (visit www.prnewsonline.com/platinumluncheon2012.html). The categories run the communications gamut, from Branding to Website Marketing. For sponsorship opportunities, please contact Diane Schwartz at [email protected].
Hall of Fame Inductees
• Discovery Communications – Discover Your Impact Day • Domino’s – Pizza Turnaround • Frito-Lay – Doritos Crash the Super Bowl • Keep America Beautiful • Macy’s Thanksgiving Day Parade • Old Spice – “Smell Like a Man, Man” • Time Warner Cable – Connect a Million Minds
Anniversary Campaign
• Bacardi Limited • Edelman • ESPN • FedEx • Fluor Corporation • L.L.Bean • MARC USA & RITE AID • Procter & Gamble Company
Anual Report
• Bertelsmann • Charles Schwab Corporation • The Lifetime Healthcare Companies • The Methodist Hospital • Norfolk Redevelopment and Housing Authority • NYU Langone Medical Center • Perry Ellis International • Weber Shandwick
Blog
• Blue Cross Blue Shield of Michigan • JetBlue • Microsoft & Waggener Edstrom Worldwide • San Diego Gas & Electric • Weber Shandwick
Branding
• Alpaytac Marketing Communications/PR • General Motors and Weber Shandwick • Grey Activation & PR • Hampton Hotels • Hanna Lee Communications • Ketchum • Makovsky + Company (Equities First Holdings & MediScripts) • View with Ogilvy Public Relations
Cause-Related Marketing
• APCO Worldwide • AXE/Unilever • Bristol-Myers Squibb with Ogilvy Public Relations • CRT/tanaka • Edelman • Marina Maher Communications • Mary Kay Inc. • Racepoint Group • Taylor on behalf of Allstate
Community Relations
• Blick & Staff Communications • TTNET • Garanti Pension and Life Company • Memac Ogilvy • Molina Healthcare Inc. • PRR
Crisis Management
• American Red Cross • APCO Worldwide • Bank of America • Catholic Charities Brooklyn and Queens • Cone Communications • Homefront Communications • LIVESTRONG Foundation • Marketing Minds at Work
Employee Relations
• BNY Mellon • Fannie Mae is ALL IN for its Employees • Financial Times Digital Learning Week 2012 • Molina Healthcare Inc. • Philips North America • U.S. Postal Service
Event Marketing
• Bristol-Myers Squibb • Edelman • GolinHarris for Nintendo of America • HBO • Hotels.com • Hunter PR • Kanyon • Peppercomm • Princeton HealthCare System • SpringHill Suites by Marriott
External Publication
• American Income Life Insurance • American Institute of Certified Public Accountants • Energy Northwest • Fluor Corporation • LP Building Products • Tiller • U.S. Postal Service
Facebook Campaign
• The Clorox Company • Cooney/Waters Group Inc. • Diamond PR • Edelman • Healthways Inc. • MWW • RF|Binder Partners • Zeno Group
Financial/Investor Relations
• LaVoie Group • Ogilvy Public Relations • Qorvis Communications • Strategic Public Relations Group • Tanis Communications
Firm of the Year (Large)
• Cohn & Wolfe • GolinHarris • Hill+Knowlton Strategies • Waggener Edstrom Worldwide • Weber Shandwick
Firm of the Year (Midsize)
• 5W Public Relations • DeVries Global • Eric Mower + Associates • Finn Partners • Makovsky + Company • MWW • PMKBNC • SHIFT Communications
Firm of the Year (Small)
• Adfero Group • Affect • Deveney Communication • InkHouse Media + Marketing • March Communications • Rasky Baerlein Strategic Communications • Singer Associates Public Affairs/Public Relations • Solomon McCown & Company Inc. • Warchawski
Global PR
• A Different Future and Finn Partners • American Pistachio Growers • Bacardi Limited • O’Malley Hansen Communications • Rotary International • Wyndham Hotel Group • Yum! Brands Inc.
Green PR
• Entergy Corporation • Honeywell • Ogilvy PR Australia • LG Electronics with Ogilvy Public Relations • O’Malley Hansen Communications • Porter Novelli • Rogers & Cowan
Influencer Communications
• APCO Worldwide • Be The Match with Padilla Speer Beardsley • JSH&A Communications & The Hershey Company • Lockheed Martin Corporation • LG Electronics with Ogilvy Public Relations • Pollock Communications • Porter Novelli • RadioShack • Sprint • Tanus Capital
Internal Publication
• City of Sandy Springs • Diageo LAC • Lockheed Martin Corporation • Ohio University • Prudential Financial
Marketing Communications
• The Asian Art Museum • Broadhead + Company • Discover Student Loans • Grey Canberra • Hanna Lee Communications • Makovsky + Company • Novo Nordisk Inc. with Marina Maher Communications and The Rose Group • SBC Advertising
Media Event
• The Alfred E. Smith Memorial Foundation • CRT/tanaka for Air New ZealandAir New Zealand • DCI Group • M Silver: A Division of Finn Partners • McDonald’s Takes Bold Action to Launch Calorie Menu Boards Nationwide • NBC Entertainment • Singer Associates Public Affairs/Public Relations • Waggener Edstrom Worldwide • Weber Shandwick
Media Relations
• Cohn & Wolfe • Dunkin’ Donuts and RF|Binder • Hanna Lee Communications • Hormel Foods with Burson-Marsteller • Jaffe PR • Luquire George Andrews • Pepco Holdings Inc. • Samsung Telecommunications America • Yum! Brands Inc.
Multicultural Campaign
• American Pistachio Growers • Cohn & Wolfe • Dell • Havas PR and Transitions Optical • HMA Cultural Marketing • Weber Shandwick • Wells Fargo and George Lucas’ Red Tails
Online Communication + SEM/SEO Initiatives
• The Coca-Cola Company and Methodologie • JPA Health Communications • Pepco Holdings Inc. • Rockwell Automation and Padilla Speer Beardsley • Weber Shandwick (General Motors Revival) • Weber Shandwick (The Breakfast Project)
Online Press Room/Media Center
• Allrecipes.com • Genzyme • HBO Latin America • Merck & Co. • Prudential Financial • Virginia Beach Convention & Visitors Bureau • Weber Shandwick
PR on a Shoestring
• Alliance Agency • AMD Radeon HD 7990 eBay Publicity Stunt • GiveMN.org • CRT/tanaka • NAMI • Osborn Barr • RF|Binder Partners • Weber Shandwick
PR Release
• IEEE • JCPR • Singer Associates Public Affairs/Public Relations
Pro Bono Campaign
• Bellmont Partners • Cone Communications • Havas PR • Reingold
Product Launch
• Bank of America Introduces the ATM with Teller Assist • Current Lifestyle Marketing • Erwin Penland Inc. • Macy’s Brings “Yes, Virginia The Musical” to Schools Nationwide • Marina Maher Communications • Unilever and Weber Shandwick • U.S. Postal Service • Waggener Edstrom Worldwide • Weber Shandwick
PSA
• Bristol-Myers Squibb with Ogilvy Public Relations • Cablevision & The Lustgarten Foundation • Counterpart International • Kaiser Permanente • Lifetime Television • Molina Healthcare Inc. • Yum! Brands Inc.
Public Affairs
• Be The Match with Padilla Speer Beardsley • Beekeeper Group • Cisco - Girls in ICT Day: Let’s Hear it for the Girls! • Cohn & Wolfe for U.S. Olympic Committee • Davies • FairPoint Communications • Food and Drug Administration • Widmeyer Communications • Yum! Brands Inc.
Rebranding and Repositioning
• Allison+Partners • Bellmont Partners Public Relations with Rumpza Consulting • Bravo Group • Henson Consulting • Makovsky + Company • Weber Shandwick and MilkPEP
Research & Measurement
• American Institute of Certified Public Accountants • MasterCard • Northwestern Mutual • NYU School of Medicine
Satellite Media Tours
• American Red Cross • Hilton HHonors Program • IHG • Marina Maher Communications
Social Media Campaign
• Elizabeth Arden/Lippe Taylor • Hampton Hotels • Global Strategy Group with Priorities USA Action • Grow Marketing • Jones Lang Lasalle Inc. • Major League Baseball • Social@Ogilvy • Stratasys Asks the World “What’s Possible?” with 3D Printing • Zemoga Inc.
Speaches
• Diageo North America • Eastern Virginia Medical School • Hill+Knowlton Strategies • Ogilvy Public Relations • U.S. Postal Service
Trade Show/Event PR
• AMD Technograffiti at SXSWi 2013 • Consumer Electronics Association • GolinHarris for Nintendo of America • Kodak Graphic Communications Group • Macy’s • Stein IAS
Twitter Campaign
• Akmerkez Shopping Center • M&P Food Communications • RF|Binder Partners • Unilever and Weber Shandwick • Virgin Atlantic Airways
Video Program
• Weber Shandwick • Boeing • Genentech • Marina Maher Communications • Politico’s Brand Website Video • Weber Shandwick and MilkPEP
Website Marketing
• American Institute of Certified Accountants • Boeing • CRT/tanaka • Hilton Hotels & Resorts • Kaiser Permanente • Marina Maher Communications
Word of Mouth/Viral Campaign
• Henson Consulting • Memac Ogilvy • The Nature Conservancy • Stratasys Asks the World “What’s Possible?” with 3D Printing
WOW! Award
• AMD • Citizen Optimum • Hanna Lee Communications • Ketchum • Major League Baseball • Marina Maher Communications • MWW • Peppercomm • Weber Shandwick
This article appeared in the September 23 issue of PR News. Subscribe to PR News today to receive weekly comprehensive coverage of the most fundamental PR topics from visual storytelling to crisis management to media training.