The year 2010 has been one of slow recovery for PR professionals. Still faced with budgetary and human resource reductions and, for agencies, the jarring loss of clients, PR continues to march on, with the creation and execution of high-quality initiatives and campaigns. This year’s Platinum PR Award nominees (listed below and on the next page) ably demonstrate that point. PR News will be proud to honor these industry leaders, whose efforts will be profiled in a special Platinum PR Awards issue. The winners will be announced at a luncheon, to be held on Oct. 5, 2010 in New York City. For sponsorship opportunities, contact Diane Schwartz at [email protected] and for more information on this and other PR News awards, visit www.prnewsonline.com/awards.
Anniversary Campaign
• Andrea Clark & Assoc./Academy of the Sacred Heart • Cone Inc./Jockey International Inc. • Flowers Communications Group/MillerCoors • Coyne PR/Hasbro • IFC for Monty Python • Coyne PR/Sealed Air Corp. • Sesame Workshop
Annual Report
• Aetna • Mount Sinai Department of Medicine • PepsiCo • Temasek Holdings Limited
Blog
• Berman and Company • The Coca-Cola Co. • Lion Brand Yarn • Scholastic Corp. • Pavone/Turkey Hill Dairy • Weber Shandwick/US Army • USANA Health Sciences
Branding
• Cardinal Health • The Fore Good Group and Duracell South Africa • Burson-Marsteller/Hormel Foods • Coyne PR/Medco Health Solutions • National Shooting Sports Foundation • Peppercom/Solazyme • Weber Shandwick/Siemens Corp. • Weber Shandwick India
Cause Related Marketing
• Zeno Group/American Urological Association Foundation • Dialogue/Diageo • Hill and Knowlton/Text4baby • Macy’s/Make a Wish Foundation • Paine PR/Iams • Pollo Tropical
Community Relations
• Weber Shandwick/American Airlines • Bayer CropScience • Padilla Speer Beardsley/Be The Match® • Cone Inc./Time Warner Cable • Davies • Entergy Corp. • Granite Construction Co./Missouri Dept. of Transportation • RF Binder • Sears Holdings Corp.
Crisis Management
• Davies • Neiman Group • Fleishman-Hillard • Weber Shandwick/General Motors • Levick Strategic Communications • Weber Shandwick/Royal Caribbean • Weber Shandwick/Powell Tate & The National Pork Board
Editorial/Op-Ed
• Blue Cross Blue Shield of Rhode Island • Kaiser Permanente Northern California
Employee Relations
• American Express • Booz Allen Hamilton Inc. • IHG • ITT Corporation • Latham & Watkins • Lockheed Martin • Portugal Telecom
Event Marketing
• CEA • Communications Strategies, Inc. • First Degree for WomenHeart • SPT Networks Central Europe • Phoenix-Mesa Gateway Airport Authority • Weber Shandwick/US Army
External Publication
• American Institute of CPAs • Central Piedmont Community College • Dept. of Medicine of Mount Sinai School of Medicine • General Electric Company • Greater Philadelphia Tourism Marketing Corp. • NYU Langone Medical Center • Office of the Comptroller of the Currency • Thomson Reuters
Financial/Investor Relations
• Weber Shandwick/American Airlines • CCG IR Strategic Communications/Yongye International • Methodologie Inc./The Coca-Cola Co. • MWW Group/Emerisque • FD • Ruder Finn/Novartis AG • Temasek Holdings Ltd.
Global PR
• APRA Porter Novelli • The Coca Cola Co. • Weber Shandwick/Intercontinental Hotels Group • Edelman/Norton from Symantec • Rotary International • Saab Automobile AB • Weber Shandwick/Honeywell Aerospace
Green PR
• GolinHarris • Kaiser Permanente • Loyola University Chicago • MWW Group • Office Depot • Pulse Communications • Qorvis Communications • Stanton Communications, Inc./Sprint and Samsung • Telecommunications America/MWW Group • US Postal Service • WWF
Internal Publication
• Amerigroup • Booz Allen Hamilton Inc. • Diageo • ITT Defense & Information Solutions • Oriental Trading • Smithsonian Institution • Smurfit-Stone Container Corp.
Marketing Communications
• Brushfire Inc • Hilton Hotels & Resorts/Covalent Logic • Roll International
Media Event
• CNN • GolinHarris/Sands Casino • GolinHarris/Wii Sports Resort • Horn Group Inc. • O’Malley Hansen Communications • Coyne PR/Shell Lubricants • Tucker & Assoc. • UPS
Media Relations
• CNN • Coyne PR/Bubble Wrap • Fleishman-Hillard/Willis Tower • GolinHarris/Wii Sports Resort • Hunter PR/Monopoly • IFC for Monty Python • Weber Shandwick/Intercontinental Hotels Group • Lane Bryant • Tucker & Associates/Irving Gondola • Widmeyer Communications
Multicultural Campaign
• Ruder Finn Inc/Bristol-Myers Squibb • Pacific Gas & Electric Company • Flowers Communications Group/Sears Holdings Corp. • Edelman and Castells & Asociados/Time Warner Cable Partner: Univision Agencies • Euro RSCG Worldwide PR/Transitions Optical Inc. • Weber Shandwick/Honeywell Intl. • Bromley Communications/Western Union
On a Shoestring Campaign
• Adfero Group/SNM • American Airlines • GolinHarris/McDonalds • Jumpstart • Marketing 24/7 Inc. • Molina Healthcare Inc.• Southwest Airlines Co.
Online Communications
• MWW Group/1800flowers.com • Covalent Logic/Hilton • Forth Worth Opera Online • Maxwell PR • National Geographic Channel • Weber Shandwick/PepsiCo • Weber Shandwick/Royal Caribbean
Podcast/Videocast
• Allrecipes.com • RF Binder Partners/Areva • Lion Brand Yarn • Smithsonian Institution • RF Binder Partners/Wines of Chile USA
Press Release
• Berman & Co. • Graham & Associates. • Greater Philadelphia Tourism Marketing Corp. • Rasky Baerlein Strategic Communications • UPS
Pro Bono Campaign
• KAAJE Communications/Arizona State University • Blaze PR • Cramer-Krasselt • The Marcus Group, Inc. • Peppercom
Product Launch
• APRA Porter Novelli • Ogilvy PR Worldwide Company • Ogilvy PR/Intel Corp. Global Communications Group • Red PR • Edelman and Castells & Asociados/Time Warner Cable Partner: Univision Agencies • GolinHarris/Unilever and Breyers/• Xplor Riviera Maya
Public Affairs
• Adfero Group • AFSCME • Berman & Co. • DePaul University • Partner of Promotion • TSG Consulting
PSA
• Ogilvy PR Worldwide/Centers for Disease Control & Prevention • Legacy • One • Paine PR/Iams • Strauss Radio Strategies Inc. • Susan Davis International
Rebranding/Repositioning
• American Society of Nephrology • Bhava Communications • Henson Consulting Inc. • Marina Maher Communications Inc./Kimberly Clark • Makovksy & Co. • MWW Group/Palisades Insurance • Coyne PR/Shell Lubricants • WXXI Public Broadcasting
Research and Measurement
• Porter Novelli/American Heart Association • Hill & Knowlton/America’s Natural Gas Alliance • Ogilvy PR Worldwide/Assoc. of American Railroads • FD/The Coca-Cola Co. • General Electric • Kaiser Permanente • Gagen MacDonald/Northwestern Mutual
Satellite Media Tours
• Burson Marsteller • Coyne PR/The Goodyear Tire & Rubber Company • Synaptic Digital and the FDA • The American Institute of Certified Public Accountants
Social Media Campaign
• BSM Media • Chamberlain Healthcare PR • GolinHarris • Miller Meiers • O’Malley Hansen Communications • MWW Group/Volkswagen of America • MS&L Worldwide/Weight Watchers
Speeches
• General Electric • Burson Marsteller/Hormel Foods • National Association for Multi-ethnicity in Communications ELDP
Video Program
• Continuum Health Partners • Conva Tec Inc. • Discovery Channel • Intel Corp. Global Communications Group/Burson-Marsteller PR • The National Shooting Sports Foundation • O’Malley Hansen Communications
Web Site Marketing
• Carmichael Lynch Spong/Cargill • Cognito • Miller Meiers • Porter Novelli • Blue Cross Blue Shield • Virilion • Weber Shandwick
WOW Award
• The Coca-Cola Co. • MWW Group • Song Pitch for David Pogue (Virginia Tech) • Southwest Airlines Company • Weber Shandwick
Firm of the Year (Large)
• Edelman • Golin Harris • Ketchum • Ogilvy • Ruder Finn
Firm of the Year (Midsize)
• Carmichael • Makovsky • MWW Group • Peppercom • Qorvis
Firm of the Year (Small)
• Adfero Group • Alpaytac • Conroy Martinez • Henson Consulting • Lambert, Edwards & Associates • Linhart • Merritt Group • Schnake Turnbo Frank • Warschawski
Hall of Fame
• Southwest Airlines Blog • Edelman/American Heart Assoc. • Weber Shandwiock/Honeywell
Top Places to Work in PR
• Adfero Group • BAE • Dixon Schwabl • Erwin-Penland PR • Georgia Tech Research Institute • Hunter PR • Kaiser Permanente • Ogilvy PR Worldwide • Ketchum • MWW Group • The Morris + King Co. • Property Casualty Insurers Association • R & J PR • Southwest Airlines • Vail Resorts • The Walt Disney Company • Wells Fargo & Company