It's that time of year again: The PR News 2008 Platinum PR Awards are
gearing up to spotlight the past year's most outstanding communications initiatives.
The winners and honorable mentions will be feted at an Oct. 2 awards luncheon
to be held in New York City. In the meantime, we present here the finalists
in each Platinum category, from Anniversary Campaign to Word of Mouth/Viral
Campaign, and everything in between. To see the complete campaign details, or
to learn more about the luncheon, visit http://www.prnewsonline.com.
Anniversary Campaign
- Communications Strategies Inc.
- Neiman Group
- Oglivy PR Worldwide
- PC Magazine and Rosen Group PR
- Seattle City Light
- Weber Shandwick and Susan G Komen for the Cure
Annual Report
- American Society for Microbiology, The Soap and Detergent Association and Ogilvy Public Relations Worldwide
- Cable Positive and The Watsons'
- Sutter Health
- The Coca-Cola Company and Methodologie
- The Lubrizol Corporation and Dix & Eaton
Blog
- Ford & Harrison LLP and Hellerman Baretz Communications
- Sony Electronics Inc.
- Southwest Airlines
- U.S. Department of Health and Human Services and Ogilvy Public Relations Worldwide
- Weber Shandwick
- eBay Inc. and Kaplow
- Gale Group Advertising & Public Relations
- General Electric
- McDonalds Corp./Morgan&Myers
- Procter & Gamble and Manning Selvage & Lee (MS&L)
Cause-Related Marketing
- American Heart Association
- American Kennel Club
- Cooney Waters Group
- DeVries PR
- Lexus
- Edelman for Business Roundtable
- M&M Meat Shop and Strategic Objectives
- Peppercom for FMA Live!
- Pulse Communications
- Toronto Hydro Festive Light Exchange
Crisis Management
- Citigate Cunningham
- Dalhousie University
- Indopacific Edelman for Mandarin Oriental, Jakarta
- JetBlue Airways
- Mattel Inc. and Weber Shandwick
Editorial/Op-Ed
- Big Ten Network
- GEO2 Technologies
- Mattel Inc. and Weber Shandwick
- Pivotal Resources and Citigate Cunningham
- Roche and Fleishman-Hillard
Employee Relations
- Deloitte and MWW Group
- The Dow Chemical Company and Insidedge
- U.S. Department of Veterans Affairs
Event Marketing
- 7-Eleven Inc. and Public Relations Consultants Group
- AirTran Airways and CKPR
- VERSUS
External Publication
- General Electric
- Heritage Auction Galleries
- Latham & Watkins LLP
- The Port Authority of New York & New Jersey
- Travel Portland
Financial/Investor Relations
- Aflac and Fleishman-Hillard
- CCG for HQ Sustainable Maritime Industries
- Lambert, Edwards & Associates for Spartan Motors
- RCN Corp.
- The Estee Lauder Companies Inc.
Global PR Campaign
- Financial Times
- FM Global and Ogilvy Public Relations Worldwide
- Hill & Knowlton Italy
- The Blue Planet Run Foundation and Kaplow
- The Red Consultancy Ltd.
Green PR
- City of Arlington, Texas
- Entergy Mississippi
- General Electric
- Pacific Gas and Electric Company
- Weber Shandwick and Unilever
Internal Publication
- AOL LLC
- Dominion
- Goodwill Industries of Middle Tennessee Inc.
- Peabody Energy
- Toyota Motor Sales
Marketing Communications
- American Heart Association
- Cone LLC for American Heart Association
- Massachusetts Mutual Life Insurance Company
- Publicis Consultants
- Pulse Communications
Media Event
- Allergan Inc. and Chandler Chico Agency
- Florida Power & Light Company/rbb Public Relations
- Staples Inc. and Weber Shandwick
- Weber Shandwick and Milk PEP
Media Relations
- Florida Power and Light Company and rbb Public Relations
- Nintendo of America and Golin Harris
- Procter & Gamble and Manning Selvage & Lee (MS&L)
- Rogers & Cowan
- Vantage Communications
Multicultural Campaign
- Abbott, the Magic Johnson Foundation and Fleishman-Hillard
- Comunicad for AARP
- Resolute Consulting
- Valencia, Perez & Echeveste PR
Online Communications
- AirTran Airways and CKPR
- Cone LLC for Jockey International Inc.
- D S Simon Productions
- Edelman New York
- LIME Public Relations + Promotion
Podcast and/or Videocast
- Department of Veterans Affairs/Office of Public & Intergovernmental Affairs
- Lion Brand Yarn
- Medialink Worldwide
- The American Institute of Certified Public Accountants
Press Release
- Canadian Library Association and Impact Public Affairs
- Direct Energy
- DIY Network
- PR Newswire Association LLC
Pro Bono Campaign
- Blue Current Public Relations
- Latham & Watkins LLP
- Racepoint Group Inc.
- The Tug McGraw Foundation/Ritz Communications
Product Launch
- Echo Media Group
- GlaxoSmith Kline Consumer Healthcare and HealthSTAR Public Relations
- Haagen-Dazs Ice Cream
- InkHouse Media+Marketing
- M Booth & Associates for I Can't Believe It's Not Butter!
Public Affairs
- Racepoint Group Inc.
- Crosby-Volmer International Communications
- Edelman
- LLC "Astelit"
- Xenophon Strategies
- Cable Positive and The Watsons'/Lookalike Productions
PSA Campaign
- California Integrated Waste Management Board
- Porter Novelli
- Weber Shandwick
- The American Institute of Certified Public Accountants
Rebranding/Repositioning
- 7-Eleven Inc. and Public Relations Consultants Group
- Dunkin Donuts and RF Binder Partners
- McDonald's USA and Golin-Harris Chicago
- Touro Infirmary
Research & Measurement
- Burson-Marsteller and Hormel Foods
- CDW Corporation and O'Keefe & Company
- Porter Novelli, Hewlett-Packard and The Bivings Group
- Shell Oil Company and Burson-Marsteller
Satellite Media Tours
- D S Simon Productions
- Wachovia Corp. and Rojo Marketing
- Weber Shandwick and Susan G Komen for the Cure
- Whirlpool Brand and Peppercom Inc.
Social Media Campaign
- Cone LLC
- Deloitte and MWW Group
- Medialink Worldwide and Freeman Public Relations
Speeches
- Burson-Marsteller and Hormel Foods
- Tim Hayes Communications
- Weber Shandwick and Susan G Komen for the Cure
Video Program
- Baptist Health
- Mercury Multimedia Inc.
- Opus Prize Foundation/Weber Shandwick
Web Site
- Fleishman-Hillard London for Science in the Box
- Macro International for Department of Defense
- NSF International/OLSON for ScrubClub
- The Coca-Cola Company/Methodologie
- WATG
- Weber Shandwick Dallas
Word of Mouth/Viral Campaign
- Nintendo of America and Golin Harris
- Rose Communications and Kaplan
- Weber Shandwick and Energizer
- Weber Shandwick Beijing
PR FIRMS OF THE YEAR: Small PR Firm of the Year
- Airfoil Public Relations Inc.
- Makovsky + Company
- Merritt Group PR
- Susan Davis International
- Tiller LLC
- Warshawski
PR FIRMS OF THE YEAR: Midsize PR Firm of the Year
- Full Picture
- MWW Group
- Peppercom
- Taylor Global Inc.
PR FIRMS OF THE YEAR: Large PR Firm of the Year
- Edelman
- Fleishman-Hillard
- Ogilvy Public Relations Worldwide
- Weber Shandwick