Working behind the scenes -- that's what the best PR professionals are supposed to do, week in and week out. Yet there comes a time when the spotlight shifts from the company
and its (often celebrity) CEO to the PR function - the campaigns and initiatives that are created and the people who are the business drivers and message deliverers. It's often a
thankless job, but somebody's got to do it.
But now comes the time for PR NEWS to pull the curtain up and honor the most outstanding PR campaigns and notable PR professionals. Culled from hundreds of entries and judged
by an esteemed panel of PR professionals, the winners of this year's Platinum PR Awards and PR People Awards are a testament to what can be accomplished with the best people, the
right strategy and effective execution.
The finalists listed below will be honored at PR NEWS' Awards Luncheon October 6 at the Grand Hyatt in New York City, where we'll name a first-place winner in each category
as well as the honorable mentions. We want to take this opportunity to thank everyone who entered this year's award programs. Even if you are not a finalist, you are moving the
needle in PR by promoting your efforts and proving PR's value in the marketplace. Look for profiles of all the winners in the Oct. 4 All-Stars issue, and we're looking forward to
seeing you at the Awards Luncheon.
Platinum PR Awards 2004* Finalists
Platinum PR Award Categories
- Analyst Relations
- Annual Report
- Application of Research & Measurement
- Cause-Related Marketing
- Community Relations
- Crisis Management
- Email Communications
- Employee Relations
- Event Marketing
- External Publication
- Financial/Investor Relations
- Global PR Campaign
- Internal Publication
- Marketing Communications
- Media Event
- Media Relations
- Multicultural Campaign
- Press Release
- Pro Bono Campaign
- Product Launch
- Public Affairs
- Public Service Announcement
- Web Site
- American Association of Professional Landmen, AAPL Annual Report & Calendar
- American Speech-Language-Hearing Association, "Keep an Eye on Your Ears"
- American Kennel Club, AKC Responsible Dog Ownership Day
- ArvinMeritor, Compass Employee Newsletter
- Axiom Marketing Communications for Musicland, Sam Goody Hosts the First "Bad Gift Boycott"
- Bell Mobility, Business on the Go
- The Boeing Co., Syncom Celebrates 40 Years
- Burson-Marsteller, Astra/Zeneca and Burson-Marsteller Declare la Guerra a la Migrana! "Declare War on Migraines")-A Militant Approach to Pain
- Burson-Marsteller, Introducing the New Color of Money
- Canon U.S.A., Canon4Kids
- Cohn & Wolfe, Doubletree, "Teaching Kids to CARE" Program
- Cohn & Wolfe, Hilton Hotels & Resorts Personal Performance Study
- Cohn & Wolfe, Long John Silver's Giant Shrimp
- Cohn & Wolfe, Taco Bell Taco Poll
- Cone Inc., Yoplait Champions
- Context Analytics, Redirecting Media Outreach in Regulatory Approval Coverage of Genentech's Xolair
- Coyne PR, Medco Health Celebrates Independence Day August 20th
- Cox Communications Arizona, Wheel of Fortune Campaign
- Diageo, Iraq Humanitarian Airlift
- Diageo, The Main Ingredient Live & The Holiday Countdown
- Duke University Medical Center and Health System News Office, "The Jesica Santillan Transplant First Data Corporation, First Data Ensures Employees Are "First To Know"
- Edelman, Lower Manhattan Public Information Campaign
- Edelman, "Out of the Box: Unwrapping the New UPS"
- ESPN Inc., ESPN HD
- Financial Dynamics, Tractor Supply Company: Defining and Harvesting a Niche
- Fletcher Martin Ewing PR, "Oh, Harold"
- Flowers Communications Group, Miller Urban Entrepreneurs Series
- Flowers Communications Group, "The Magic of Homeownership" Launch
- French/West/Vaughan, Honda Battle of the Bands PR Campaign
- GCI Group, Towel Amnesty Day
- Haberman & Associates, The Volvo for Life Awards
- The Hoffman Agency, "Connecting iPass Around the World"
- Jack Morton Worldwide, Microsoft Tablet PC Airport Demo Program
- Jiffy Lube International, Jiffy Lube: Degreasing a Masculine Brand
- Johns Hopkins Bloomberg School of Public Health, Saving Lives Millions at a Time
- J-Spin Communications, Clean Capture Launch in Japan
- Mismatch at Duke University Medical Center"
- Kentucky Utilities Company, Surviving the Ice Storm of 2003
- Ketchum, The Home Depot Project Homefront
- Ketchum, The Home Depot Encourages Women to Do-It-Herself
- Leslie Public Relations, "The Really Good, Really Big, Really Cheap Book Sale"
- McDonald's Restaurants of Canada Limited, McDonald's Canada and BSE Crisis
- Mindshare Interactive Campaigns Debt AIDS Trade Africa-http://www.data.org
- MWW Group, "The Doctor Is In"
- MWW Group, McDonald's Real Life Choices
- National Beer Wholesalers Association, NBWA 2002 Annual Report
- Nedbank Retail Banking, a division of Nedbank Limited, The Retail Sisonke Journey
- Neiman Group, Quit for Them-New Year's Eve
- Ogilvy Public Relations, A Fashionable Red Alert Warns Women of the Heart Truth
- Padilla Spear Beardsley Inc., A Match Made in Heaven, Berry Burst Cheerios Launch
- Parade Publications, The Great American Bake Sale
- Patrice Tanaka & Company Inc., Liz Claiborne Inc. 2003 Women's Work Program
- Patrice Tanaka & Company Inc., Liz Claiborne Inc. 2003 Women's Work Program "No More Tour" Fact Sheet/Poster
- Pavone, Gazebo Room-"Stop the Marination!"
- The PBN Company, CITAC STF: Fighting Section 201 Steel Tariffs
- Perry Communications Group, California Recall Debate
- PR Newswire/MultiVu, MultiVu's Video News Release Launch of Rite Aid's Diabetes Program
- Ruder Finn Inc., Filling the Gap: How a Magazine Connects and Educates a Far-Flung Work Force
- Ruder Finn Inc., Imodium to the Rescue: Urban Relief Debuts in New York City
- Ruder Finn, Talk IBS: Hearing the Patient, Healing the Patient
- The San Jose Group, "El Cerdo es Bueno"
- Santec Consulting/Stantec Inc. 2003 Annual Report
- Solomon McCowan & Co. Inc., Energy Bucks: Bucking the Cold
- Stantec Consulting, Inform-A Newsletter for Stantec Employees
- Stanton Communications, Winning Public Support for a Flying Train
- Telcordia Technologies, Elements of Change-Reinventing Telecordia
- Text 100 for Xerox, Xerox: Color Works!
- TMG Public Relations with Citi Cards, In the Midst of a Roller Coaster Economy, Citi Offers "Use Credit Wisely" Solution
- VISA USA and Creative Response Concepts, Visa USA's Identity Theft Initiative 2003
- Volkswagen of America Inc.-Marx Lane Marketing & Public Relations, "Fasten Your Seat Belt...Go Far!"
- Weber Shandwick/Central Park Conservancy, Central Park Sesquicentennial: Celebrating the Heart and "Soil" of New York City
- Weber Shandwick, Operation Wildfire: Introducing the World to Hitachi GST
- Weber Shandwick, "Speak Up. Speak Out"
- Weber Shandwick, "Turning the Lights Back On: Sempra Energy Re-Ignites Its Brand and a Darkened Industry
- Weber Shandwick, Web Innovation @Cisco
- WellPoint, The Source
PR People Finalists
PR People Award Categories
- Crisis Manager
- PR Prof of Year: Nonprofit
- PR Prof of Year: Government
- PR Prof of Year: Corporate
- PR Prof of the Year: Agency
- PR Prof of Year: Community Relations
- Public Affairs Exec of Year
- Brand Manager
- PR Exec of Year: Education
- PR Exec of Year: Media Relations
- Susan Atteridge, TXU Corp
- Shelly Bird, NCR Corp
- Bridget Brennan, PR21
- Wayne Catan, Catan Communications
- Tomika DePriest, Spelman College
- Gloria Dittus, Dittus Communications
- Sandra Gordon, American Academy of Orthopaedics
- Dawn Haley, Bureau of Engraving and Printing
- Michael Herman, Epley Associates
- Peter Himler, Burson-Marsteller
- Julie Hurbanis, Weber Shandwick
- Jim Lake, Burson-Marsteller
- Andrew McCormick, Pfizer Inc.
- Pat McNamara, Apex PR
- Laura Moore, Radio Shack Corp.
- Karen Proctor, Scholastic
- Stacie Rivera, Dept of Veteran Affairs
- Elizabeth Rogers, Oral Health America
- Keith Sternad, UPS
- Mat Wilcox, Wilcox Group
- Helen Wagner, 3M
*Campaigns implemented or executed in 2003, and possibly still on-going.