It’s official: Several recent studies show that customers pay more attention to—and are apt to interact with—organizations that engage in good corporate social responsibility practices. Given that, it’s crucial that communicators get the word about their organizations’ programs—and do it well. That’s what the PR News’ annual CSR Awards are all about: honoring the best in CSR communications. We present here our CSR Awards finalists—congratulations to all of them. The winners will be announced at the CSR Awards luncheon on March 8 at the National Press Club in Washington, D.C. For event information, visit prnewsonline.com. To advertise in the special issue, contact Diane Schwartz at [email protected].
Annual Report
• The Lifetime Healthcare Companies • Southwest Airlines Company • United States Postal Service
Blog
• Kaiser Permanente • Tiller LLC • USANA Health Sciences
Cause Branding
• American Beverage Association • DeVries Public Relations • Gibbs & Soell and Syngenta AG • Jiffy Lube International and Cone Inc. • Mullen • The Walt Disney Company
Community Affairs
• Alyeska Pipeline Service Company • Siemens Foundation/Discovery Communications • Entergy Corporation • First Choice Power • Oracle Corporation • Turkish Catastrophe Insurance Pool
Corporate/Community Partnership
• International Paper • Oracle Corporation • Scripps Networks Interactive Partners with National Urban League • Toys“R”Us Inc./UNICEF • Viacom • Weber Shandwick Dallas
CSR on a Shoestring
• Fleishman-Hillard/The Allstate Foundation • Sodexo Inc. • Toys”R”Us Inc.
Diversity Communications
• Kaiser Permanente • Peel District School Board • Southwest Airlines
Employee Relations
• Coca-Cola HBC Croatia • Deloitte • EMD Serono Inc. • Ernst & Young
Employee Volunteer Program
• Carmichael Lynch Spong • Charles Schwab & Co • Discovery Communications • Ernst & Young • PwC/Edelman • Viacom
Environmental Stewardship
• Cone Inc. • USANA Health Sciences • Walmart • The Walt Disney Company
Event: CSR/Green Focus or Corporate/Community Partnership
• CA Technologies • Siemens Foundation/Discovery Communications • Edelman • Hafslund and PR-operatorene • MassMutual Financial Group
• Peel District School Board • PwC/Edelman
Green PR Campaign
• Hormel Foods and Burson-Marsteller • Lockheed Martin Corporation • Loyola University Chicago • Sodexo Inc. • The Walt Disney Company
Human Rights Communications
• Euro RSCG Worldwide PR • Honeywell International Inc.
Media Relations
• Cone Inc. • Coyne Public Relations • Euro RSCG Worldwide PR • Hafslund and PR-operatorene • Mass Mutual Financial Group • PepsiCo • Weber Shandwick Dallas
Nonprofit/Corporate Partnership
• AstraZeneca Turkey • Bridgestone & Meals on Wheels • Siemens Foundation/Discovery Education • The USA Science & Engineering Festival and Lockheed Martin • Southwest Airlines Company • Weber Shandwick Dallas
Philanthropy Communications
• Alyeska Pipeline • Blue Cross Blue Shield Delaware • Euro RSCG Worldwide PR • RF Binder
Social Media Campaign
• Fleishman-Hillard/The Allstate Foundation •Fleishman-Hillard/ConAgra Foods Foundation • Lehigh Valley Health Network • PepsiCo • Sodexo Inc. • Toys“R”Us Inc. • Yahoo!
Stakeholder Engagement
• Alyeska Pipeline Service Company •ASTRO All Asia Networks Plc (ASTRO) • Canada Lands Company • Carmichael Lynch Spong • DABO & CO • OMV Petrom S.A.
Sustainability/CSR Report
• American Airlines • ArcelorMittal • The Hershey Company • Medtronic • Waggener Edstrom Worldwide Inc.
Video Program
• Benevity Social Ventures Inc. • The Walt Disney Company
Workplace Innovation
• Deloitte • Euro RSCG Worldwide PR • The Hershey Company • International Paper • Yahoo!
CSR Executive of the Year: Marketer
• Leslie Brunt, Program Director, The Pizza Hut® BOOK IT!® Program
• Jack McFadden, Communications Director, Deloitte
CSR Executive of the Year: Community Relations
• Bill Bullard, Director of Corporate Relations for Latin America & the Caribbean, Diageo • Renee Connolly, Vice President, U.S. Communications, EMD Serono
CSR Executive of the Year
• Tom Buckmaster, President, Honeywell Hometown Solutions, Honeywell International • Stuart Kirby, Regional Head of Brand & Corporate Communications, Diageo • Tracy Pleschourt, Director of Office Services, Carmichael Lynch Spong
Overall Leader in CSR Practices: Organization with up to 10,000 Employees
•AICPA • Amerigroup • Carmichael Lynch Spong • Diageo • VHA Inc.
Overall Leader in CSR Practices: Organization with between 10,000 and 25,000 Employees
• Henry Schein Inc. • Viacom
Overall Leader in CSR Practices: Organization with more than 25,000 Employees
• Honeywell • Novartis • Oracle • Yum! Brands