PR, Meet Marketing

New York-based Dirty Water Integrated, a branding and marketing services firm, recently rolled out a public relations division that will let newly hired in-house PR people roll
up their sleeves and create brands with the marketing team, not just push them out to the media. Peter DePasquale, DW's co-founder, said outsourcing produced uneven
results. Want PR done right? We assume he means do it yourself.