PR Measurement is Mission of New Division at Eastwick Communications…

The company calls it "accountability in PR." Silicon Valley-based Eastwick has started a new strategic services group that'll home in on the "bottom line" for its high-tech
clients. The group will connect PR programs with such business-related measures as sales volume, market share, revenue and stock price. Eastwick is hoping the results will show
how PR programs boost the bottom line. Programs now in development focus on ROI measurement, multi-audience story development and PR management...Contact: Rachel Levine,