PR Measurement Guidebook, Vol. 5

Digital Version
$399.00

Add to cart

Print Version
$399.00

Add to cart
 

 

Return to the PR Press Store

Overview:

In this book you'll find the latest best practices, strategies and tactics on PR measurement from some of the top thinkers in the field. You'll get insight on the Barcelona Principles from one of the measurement experts who actually helped craft the principles; you'll learn about a "message analytics" approach to measuring the quality of comments about your brand so you can better monitor reputational issues; you'll develop skills at finding your most important influencers and actually measuring their influence; and you'll learn how to keep your social media measurement and evaluation approach and tools simple so you can more easily build measurable, desired outcomes into your PR initiatives.

Chapter 1—Measurement Overview
Chapter 2—Sales & Marketing
Chapter 3—Reputation Management
Chapter 4—Media Relations
Chapter 5—Stakeholder Communications & Internal PR
Chapter 6—Social Media Metrics
Chapter 7—Proving PR's Worth
Chapter 8—Dictionary of Public Relations Measurement and Research


The migration of public relations work to social networks has not made measuring these efforts in terms the C-suite can understand and appreciate any easier. The transition has happened so fast and the learning curve is actually getting steeper as communicators get more sophisticated at using their skills on Facebook and Twitter. Daylong conferences and workshops on social media have sprung up just so PR pros can learn from their peers (we've been part of these educational efforts at PR News). This has only intensified the need to measure the success of these efforts so organizational leaders will continue to budget for them.

We thank all the measurement experts who contributed their hard-earned insight to Volume 5 of the PR Measurement Guidebook, which we hope will help tie PR pros' storytelling abilities to the science of measurement. These contributors know that PR measurement continues to be a series of experiments, contradictions and breakthroughs, and that we all benefit from a mix of voices and a healthy debate.

Digital Version
$399.00

Add to cart

Print Version
$399.00

Add to cart
 

 

Return to the PR Press Store

PR News does not accept returns for any of the PR Press Guidebooks. All sales are final. If you have any questions or receive a damaged or defective book, please contact the Client Services department at 888-707-5814; clientservices@accessintel.com.

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.