PR Insiders

A menu and knife and fork cutlery laid on a restaurant table

‘Word of Mouth 2.0’ for Restaurants: Increasing Footfall in 5 Steps

April 4th, 2016 by

Restaurants have always benefitted from the unofficial and unmeasurable—yet wildly successful—marketing technique of word of mouth, and they continue to do so, but online. Food blogs, Instagram accounts and Twitter feeds are fast replacing friends and family as the source of recommendations and inspiration for the next meal out. A big difference is that you can track and measure digital word of mouth better than ever.

discover-your-superpowers

Bad Brand v Super Brand: Dawn of Justice

March 29th, 2016 by

While superheroes are fantasy, trying to be a Super Brand is not. It’s totally achievable. A Super Brand must have four characteristics similar to superheroes: show the end users your extraordinary abilities, demonstrate a strong moral code, exhibit the courage to stand up for something, and be resourceful and innovative with your approach. The parallels are (dare we say it?) uncanny.

Human – business evolution

5 Ways PR Must Evolve Alongside the Publishing Industry

March 21st, 2016 by

As publishing continues its evolution and old media giants compete with countless back-room bloggers and brands for attention, getting content disseminated far and wide—and to very specific target audiences—is an increasingly sophisticated task.

missing_puzzle_1920x1080

Find Your Niche: Building a Specialized PR Agency

March 18th, 2016 by

If you’re starting or growing a company in a saturated market, the only way to grow quickly is by strategically identifying an unserved market and focusing all of your efforts on positioning yourself to fill that need. Being the best at one thing out of the gate will build your core client base and provide the foundation for growth.

admin-ajax.php

Media Relations via Large Events: Can You Stand Out From the Crowd?

March 17th, 2016 by

When several brands and plenty of journalists are in the same room, making sure your brand connects with the right people can be tricky.

admin-ajax.php

Your Visual Storytelling Strategy: Is It Rooted in One of These 3 Goals?

March 17th, 2016 by

Determining the strategy at the heart of your storytelling efforts is crucial.

crisis image

3 Foolproof Steps to Manage Any Social Media Crisis

February 16th, 2016 by

It’s every company’s worst nightmare: Your business is in the news, and not for something good.

doctors

Healthcare Communicators Face Consumer Education Challenges

February 9th, 2016 by

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.

business-strategy-top-reads

What the Meat Debate Can Teach You About Your Messaging Strategy

February 8th, 2016 by

It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.

leader-blue4-1940x900_29456

PR Professionals as Leading Entrepreneurs

February 5th, 2016 by

PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.