The PR NEWS 1999 Editors' Award for "Most Creative Holiday Promo" goes to Creamer Dickson Basford for a greeting card featuring its resident director of stress management, Merlin Salerno. Merlin is a 15-month old Maltese "responsible for maintaining the overall mental health and emotional welfare of the staff."
Swallowing his pride, Merlin posed for the card wearing antlers and a red nose. Who says company loyalty is dead?
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